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Last Updated : Oct 29, 2011 03:01 PM IST | Source: CNBC-TV18

Gifting geniuses: Young Turks challenge customs with change

It is the season of scurrying around scratching your head, wondering what to gift somebody and then having to cope with what you get from someone. What can you do with the mountain of dry fruits or chocolate? CNBC-TV18's Young Turks revisits three entrepreneurs who have changed the muddle of gifting.


It is the season of scurrying around scratching your head, wondering what to gift somebody and then having to cope with what you get from someone. What can you do with the mountain of dry fruits or chocolate?


CNBC-TV18's Young Turks revisits three entrepreneurs who have changed the muddle of gifting, not only are they providing green gifting options but they are giving the whole spirit of gifting a new meaning. All of this has translated into a bumper quarter for each of their businesses of Reshma Anand, Annu Grover and Anshu Gupta.


The sparkle of the festive season is at its peak on Diwali and corporate India spent Rs 2,200 crore this year sending out its wishers. While traditional gifting options maybe the safer bet, there are entrepreneur who have challenged the norm and smiling all the way to the bank.


Check out the changemakers


Annu Grover's Nurturing Green is one such business that has steadily grown over the last two years. From Nurturing Green gifting concepts for every special occasion, Grover today works with 30 corporate and certain retail outlets in Delhi and the National Capital Region. Grover claims this festive season has been a bumper quarter for his business.


"We are almost touching one lakh sales per day, per store from almost three stores now and we have done humongous for the corporate. Right now, we have more than 30 corporate clients which we have touched; we have lot of other clients that we have done in big numbers," said Grover, managing director of Nurturing Green.


Grover received half a million dollars in funding from i3 Consulting in September this year. Planning for the future he hopes to take the venture to more cities and also move online.


Another alternate gifting venture in green is Reshma Anand

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First Published on Oct 29, 2011 01:11 pm
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