123 units of new Ford EcoSport booked on Amazon.in

Ford Motor India today said all the 123 units of its new EcoSport put up on e-commerce platform Amazon.in was booked within hours of availability.

"A limited 123 units of the all-new Ford EcoSport were exclusively available for 24-hours, starting midnight of November 05, giving a chance to select customers to jump the queue and be amongst the first few to own India’s most capable compact SUV," Ford said in a statement.

It added that all the 123 units were booked within hours of commencing the booking.

These customers will be the first ones to get the delivery of the model post its official launch later this month, Ford had said.

Maximum orders were received for the Titanium+ variant with 1.5L three-cylinder petrol engine and six-speed automatic transmission, while 'lightning blue' emerged as the favourite colour, the statement said.

"Much like its predecessor, Ford is set to create history and reset the bar on quality and customer value yet again with the all-new Ford EcoSport," Rahul Gautam, vice president (Marketing) at Ford India, said.

The new Ford EcoSport will be launched on November 9, 2017.