
There was a time when gold jewellery was kept in delicate cases and bank lockers; brought out only for weddings or grand occasions. It was more of a security, than style. But here we are in 2026, and gold has become the talk of kitty parties and modern work- break conversations alike. Today, it’s about wearing your gold lightly, confidently, and with a touch of flair.
Gold prices are soaring, yes. However, step into any jewellery showroom and you will still see women leaning over glass counters, trying on bangles, weighing necklaces in their palms, considering hoops in the mirror.
According to Suresh Krishnan, Vice president, sales, PNG Jewellers, people who want to follow trends and invest in jewellery should balance modern styles with timeless pieces, building a collection that looks stylish and holds its value. “One has to consider various aspects like style, purity and craftsmanship before buying a jewellery piece.”
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Krishnan shares a few tips that you need to consider before buying jewellery in 2026
Build your collection with discipline: seventy per cent timeless staples that include chains, studs, simple bracelets, and thirty per cent trend-led indulgence. Coloured gemstones, statement collars, mixed metals.” Enough fashion to feel current, enough classic to feel secure.
The 22K gold remains the favourite in traditional jewellery. It is softer, certainly, but it carries strong intrinsic value and is ideal for heritage necklaces and wedding pieces meant to last generations. “However, 18K gold has become the modern favourite. Durable enough for diamonds and gemstones, yet still rich in colour, it suits contemporary tastes, for example tennis bracelets and sculpted rings that feel both fashionable and classy.” He adds that 14K gold is the practical companion. Sturdy, lighter on the purse, and perfect for everyday hoops, chains and stackable rings, it makes sense in a year when gold prices command respect.
Minimal luxury is the phrase of the moment. Bold hoops, diamond studs, slim pendants, these are pieces that many women opt for. Jewellery, he says, that moves effortlessly from office to evening without demanding an outfit change. “At the same time, wedding jewellery is enjoying a neo-heritage revival. Traditional motifs are being redesigned to look lighter, more wearable, yet rooted in culture. Brides want legacy, but they also want comfort.” adds Krishnan.
Seasoned shoppers watch the calendar carefully. Some festivals often bring reduced making charges, a subtle but meaningful saving. “Certification, too, is non-negotiable. BIS hallmarking and HUID verification ensure purity, while established jewellers provide clearer resale pathways should circumstances ever demand it.”
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