BTS’ V turns the Chinese Hirono doll into a worldwide obsession overnight

BTS’ V turns the Chinese Hirono doll into a worldwide obsession

Forget Labubu, there’s a new collectible in town. The Chinese Hirono Doll has taken over the internet, and the credit goes to none other than BTS’ V, also known as Kim Taehyung.

The Celine ambassador was spotted at Incheon International Airport on October 4, heading to Paris Fashion Week, but fans couldn’t stop zooming in on one thing - the adorable plush doll hanging from his bag.

That tiny toy, officially called the Hirono Living Wild  - Fight For Joy plush doll, turned into an overnight global sensation.

Within hours, the cute bear-suited figure went from niche designer art toy to a worldwide sell-out.

Taehyung was seen with the Hirono Living Wild Fight for Joy plush doll from Pop mart and it SOLD OUT in few countries including 🇰🇷,🇨🇳, 🇯🇵, 🇬🇧. Product : https://t.co/bBNU6P2ptT Also, Popmart shop on Naver crashed shortly after Taehyung was spotted with the Hirono plush doll. pic.twitter.com/Xib27PNmBo

— BIGHIT INFO ✪ (@BIGHIT_INFO) October 5, 2025

WHAT’S THE HYPE ABOUT THE HIRONO DOLL?

For those wondering what the fuss is about the Hirono Doll is a collaboration between Chinese artist Lang and Pop Mart. The “Fight For Joy” edition features the Hirono character dressed in a brown suede bear costume, dungarees, and holding a little torch — a symbol of courage, hope, and pure whimsy.

As soon as BTS’ V (Kim Taehyung) was seen carrying it, social media exploded. “V’s aesthetic choices always create trends. Now even dolls aren’t safe!” joked a fan on X.

An social media account later revealed that the doll sold out in China’s official Pop Mart store within 24 hours — with over 500 units gone almost instantly. Collectors, ARMYs, and designer toy enthusiasts are all scrambling to get their hands on one.

A NEW ERA OF CELEBRITY-INSPIRED ART TOYS

This isn’t the first time a celebrity has turned a collectible into a fashion statement, but Kim Taehyung has a special touch. Whether it’s his effortless style or his ability to elevate the simplest accessories, fans say the Hirono Doll perfectly mirrors his personality — calm, artistic, and introspective.

The doll now dominates timelines worldwide, with fans comparing it to the once-crazy Labubu trend. “Labubu walked so Hirono could run,” one fan tweeted.

And maybe that’s true. In a single photo, BTS’ V managed to transform a cute Chinese designer toy into a global pop-culture moment.

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FAQs

1. What is the Hirono Doll?

The Hirono Doll is a Chinese designer art toy created by artist Lang in collaboration with Pop Mart. The “Fight For Joy” edition became viral after BTS’ V was spotted with it.

2. Why did the Hirono Doll sell out?

The doll went viral after Kim Taehyung was seen with it at Incheon Airport, leading fans and collectors to rush and buy it, causing a worldwide sell-out.

3. Is the Hirono Doll related to Labubu?

Both are designer toys under Pop Mart and have similar collector appeal, but Hirono is a separate character with a more emotional, storytelling-based design.