Bentley adds Delhi to its India footprint with new retail presence

Bentley Bentayga EWB

Bentley India has commenced operations in Delhi, marking the brand's entry into its third key market in the country after Mumbai and Bengaluru. The company has appointed Bird Group as its official dealer partner for the national capital, strengthening its retail and service network in India..

The luxury carmaker's India portfolio currently includes the Bentayga, Bentayga Extended Wheelbase, Flying Spur, Continental GT and Continental GT Convertible. The company has not announced any changes to its product line-up alongside the Delhi expansion.

With the Delhi launch, Bentley said it is now present across three major luxury car markets, allowing it to cater to customers in prominent metropolitan regions. The initial customer touchpoint takes the form of a Bentley Lounge operated by Bird Group at The Roseate on NH 8 in Samalka, New Delhi.

According to the company, the Bentley Lounge has been set up as an interim arrangement. Bentley India and Bird Group are also developing a full-fledged showroom and service facility at two new locations in Delhi. These facilities are expected to become operational early next year and will offer complete sales and aftersales support to customers in the region.

Bentley India Brand Director Abbey Thomas said: "Bentley India is delighted to welcome Bird Group as our exclusive partner in Delhi. A trusted and highly respected name in the luxury automotive sector, Bird Group brings proven expertise that will further strengthen Bentley's presence in the region."

"In line with our commitment during our first year of operations, Bentley has now commenced business across three key markets, enabling us to serve India's most prominent luxury destinations with greater focus and excellence," he added.

The Delhi entry is part of Bentley's broader plan to build a structured retail presence across major urban centres, supported by dedicated sales and service infrastructure.