BUSINESS
Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?
According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore.
INDIA
OTT regulation in Broadcasting Services Bill is light touch and not same as others: MIB secretary Apurva Chandra
When it comes to regulating content, the Ministry of Information and Broadcasting secretary said the ministry doesn’t want censorship where they would like to look at each and every content.
BUSINESS
Gaming studios focus on Indian characters in games as brands eye growth through collaborations
Both national and international gaming studios are adding Indian themes and characters to their games to tap the country’s huge gaming population in the country.
BUSINESS
Storyboard18 | Why are Indian brands advertising in NYC's Times Square?
Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.
BUSINESS
Storyboard18 | GST of 28% on online gaming would put survival of sector in doubt
Stakeholders in the online gaming ventures fear that 28% GST on revenue can make businesses unsustainable and drive away users from legitimate platforms.
TRENDS
Storyboard18 | BCCI cricket sponsorship rights - what's in it for Mastercard?
Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.
TRENDS
Storyboard18 | NODWIN Gaming's marketing spends go over Rs50 crore in the last one year
The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.
TRENDS
Storyboard18 | How brands are making the most of the modern avatar of sports fans
Marketers are taking fan engagement in sports to the next level with apps, games and NFTs.
BUSINESS
Storyboard18 | Micro-transactions leading revenue stream for digital publishers
After seeing immense growth in traffic in the last two years, digital publishers are now focusing on micro-payments that are emerging as a new revenue channel alongside subscription and advertisements.
TRENDS
Storyboard18 | Meet the 7-year-old Indian gaming influencer, VivOne
The first-standard student and gamer VivOne is being approached by brands every day. Here's a peek into the life of the young gamer.
BUSINESS
Storyboard18 | IPL digital rights win will unlock the potential of Bharat market for Viacom18
With complete monopoly in digital, Viacom18 can unlock immense revenue potential both in terms of ad money and subscription value in the IPL 2023-2027 cycle.
BUSINESS
Storyboard18 - Stacks & Strategies | Why gaming companies are acquiring adtech firms and capabilities
More and more gaming companies in India are acquiring adtech firms or building capabilities to get hold of first-party data and offer better ROI to advertisers. Here's how it works.
BUSINESS
Storyboard18 Exclusive: Esports ready for prime-time on Indian TV
Star Sports will broadcast the Battle Ground Mobile India (BGMI) Masters Series tournament from June 24th to July 17th, 2022, in Hindi, Tamil and English. This is the first time a mainstream channel will televise an esports tournament in India.
BUSINESS
Storyboard18 | ASCI launches guidelines on harmful gender stereotypes. But is it enough?
India's advertising regulator looked into more than 600 ads to put together the guideline. As they continue to keep the dialogue between the consumer, the brands and the body open on stereotyping or derogatory content, ASCI says more ads would come under the scanner for gender stereotyping.
BUSINESS
Storyboard18 | FreshToHome plans a meaty year, gets Ranveer Singh to make it meatier
Meat and seafood e-commerce startup FreshToHome is planning to expand in India and abroad. Says signing Ranveer Singh as brand ambassador is the beginning of its growth plan for the year.
TRENDS
Storyboard18 | Ratings ‘critical’ for decision making: advertisers
While a ‘no measurement, no advertising’ rule would not be a plausible idea for everyone, no ratings would be a huge deterrent, said advertisers on the ongoing dialogs about the latest ISA advisory.
BUSINESS
Indian Society of Advertisers favours BARC ratings, hints at withdrawing support to channels opting out
The society is said to have issued an advisory to members asking them to make an informed decision about supporting news broadcasters withdrawing from the BARC service
TRENDS
Storyboard18 × Just Sports | Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji
Lokesh Suji, director, Esports Federation of India, and vice-president, Asian Esports Federation, on esports opportunities for modern marketers, esports influencers and creators, and how 2022 will see growth from the grassroots.
TRENDS
Storyboard18 | Is sports pushing Bollywood out of the marketing spotlight?
Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the picture, but sports has certainly upped its game.
TRENDS
Storyboard18 x Just Sports | Why are brands getting interested in non-cricket sports?
More marketers are taking an inclusive approach when it comes to sports marketing. Badminton, kabaddi, kho kho, and handball and even yoga are grabbing the marketers’ attention.
BUSINESS
Storyboard18 x Just Sports | Why esports and gaming firms went on an IPL marketing overdrive
In a bid to enhance user base and traffic, gaming and esports companies have pumped in a sizable chunk of their annual ad budget into IPL 2022. The companies expect at least 20-30% rise in user base this IPL season
BUSINESS
Storyboard18 | upGrad's Arjun Mohan: Post-appraisal season is a great time for us to start talking to our customers
upGrad CEO Arjun Mohan on timing the edtech brand's campaigns to coincide with appraisal time, moving to the next phase with vertical-based marketing and more.
TECHNOLOGY
Storyboard18 | Sameer Barde of E-gaming Federation: Central regulation is the need of the hour
Sameer Barde, CEO, e-Gaming Federation, on ongoing talks with the Central and state governments around regulation, the futility of banning gaming and the revenue potential for both operators and the government.
TRENDS
Storyboard18 | India is ‘sneaking’ in a billion-dollar industry in shoe boxes
Untouched by the pandemic, sneaker culture in India is on a rapid growth trajectory. From customizing sneakers to reselling limited pairs at a 10x mark-up, the sneaker business in the country is lacing up.
