BUSINESS
Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?
According to the latest dentsu advertising report, the AdEx is expected to touch Rs. 1,01,591 crore in 2024 with digital contributing Rs 50,857 crore.
INDIA
OTT regulation in Broadcasting Services Bill is light touch and not same as others: MIB secretary Apurva Chandra
When it comes to regulating content, the Ministry of Information and Broadcasting secretary said the ministry doesn’t want censorship where they would like to look at each and every content.
BUSINESS
Gaming studios focus on Indian characters in games as brands eye growth through collaborations
BUSINESS
Storyboard18 | Why are Indian brands advertising in NYC's Times Square?
BUSINESS
Storyboard18 | GST of 28% on online gaming would put survival of sector in doubt
TRENDS
Storyboard18 | BCCI cricket sponsorship rights - what's in it for Mastercard?
TRENDS
Storyboard18 | NODWIN Gaming's marketing spends go over Rs50 crore in the last one year
TRENDS
Storyboard18 | How brands are making the most of the modern avatar of sports fans
BUSINESS
Storyboard18 | Micro-transactions leading revenue stream for digital publishers
TRENDS
Storyboard18 | Meet the 7-year-old Indian gaming influencer, VivOne
BUSINESS
Storyboard18 | IPL digital rights win will unlock the potential of Bharat market for Viacom18
BUSINESS
Storyboard18 - Stacks & Strategies | Why gaming companies are acquiring adtech firms and capabilities
BUSINESS
Storyboard18 Exclusive: Esports ready for prime-time on Indian TV
BUSINESS
Storyboard18 | ASCI launches guidelines on harmful gender stereotypes. But is it enough?
BUSINESS
Storyboard18 | FreshToHome plans a meaty year, gets Ranveer Singh to make it meatier
TRENDS
Storyboard18 | Ratings ‘critical’ for decision making: advertisers
BUSINESS
Indian Society of Advertisers favours BARC ratings, hints at withdrawing support to channels opting out
TRENDS
Storyboard18 × Just Sports | Playing fantasy or rummy or even Candy Crush is not esports: Lokesh Suji
TRENDS
Storyboard18 | Is sports pushing Bollywood out of the marketing spotlight?
TRENDS
Storyboard18 x Just Sports | Why are brands getting interested in non-cricket sports?
BUSINESS
Storyboard18 x Just Sports | Why esports and gaming firms went on an IPL marketing overdrive
BUSINESS
Storyboard18 | upGrad's Arjun Mohan: Post-appraisal season is a great time for us to start talking to our customers
TECHNOLOGY
Storyboard18 | Sameer Barde of E-gaming Federation: Central regulation is the need of the hour
TRENDS
Storyboard18 | India is ‘sneaking’ in a billion-dollar industry in shoe boxes
