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    Sorbh Gupta

    Head – Equity

    Bajaj Finserv AMC

    Festive euphoria and the economy: How behavioral biases drive India’s seasonal spending boom

    BUSINESS

    Festive euphoria and the economy: How behavioral biases drive India’s seasonal spending boom

    India's festive season boosts economic activity, driven by investor psychology and behavioral biases like optimism, herd behavior, mental accounting, and FOMO, influencing consumer and investment decisions.

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