BUSINESS
Tokyo Paralympics: It's raining medals but will brands celebrate the win of Indian para-athletes?
The Paralympic stars are now trending on social media thanks to their seven medal wins, including two gold, four silver and one bronze. And brands too have taken note of their achievements at the ongoing games.
BUSINESS
India Tour of England records strong viewership on TV, 30% higher than 2018 series
Sony Sports, the official broadcaster of the ongoing series, registered eight million impressions for the final day of the second test match between England and India, according to data by Broadcast Audience Research Council India (BARC), a TV measurement audience service.
TRENDS
Movies, music, sports are carving their space in India’s growing NFT market
NFTs are permanent digital certificates of ownership that are secured and encrypted using blockchain-enabled technology.
BUSINESS
With sports restarting and companies looking to hire, this startup can help you land jobs
Online platform Sporjo that connects sports companies with job seekers, sees employment opportunities rising in the sector, and has plans to expand globally, having raised $2 million with a valuation of Rs 70 crore.
BUSINESS
PVR Cinemas invests over Rs 10 crore to renovate Delhi's PVR Priya
Along with renovating the place outside PVR Priya, the company has also upgraded the theatre.
BUSINESS
Ad spends to reach pre-COVID levels this festive season on IPL 14, say media planners
Coinciding with the festive season, the remainder of the 14th edition of Indian Premier League will be played starting September, followed by T20 World Cup. And this is making media planners confident about a stronger recovery in overall ad spends during the festive season as compared to last year.
BUSINESS
Adidas makes Tokyo Olympics medalist Mirabai Chanu face of its new product
Mirabai Chanu will be the face of Adidas' new product called techfit period proof tights.
BUSINESS
Moment Marketing | What actions can be taken against brands using the strategy wrong way
If we look at PV Sindhu's case where moment marketing was used in the wrong way, most of the campaigns were on social media where the athlete's name and images were used to promote their brands.
BUSINESS
More OTTs invest in kids’ content as children's consumption increases during pandemic
Last year, Zee Entertainment's digital arm ZEE5 launched Zee5 kids and Discovery's streaming service discovery+ introduced a genre devoted to kids content earlier this year.
BUSINESS
Karnataka NEP 2020: Higher education institutes say implementation will be challenging
NEP 2020: Higher education institutes face many challenges to implement the policy as the new multidisciplinary curriculum would require new infrastructure, training of faculty members and higher budgets
BUSINESS
SonyLIV onboards over 50 brands for ongoing India’s tour of England
Some of the advertisers that have come on board include Acko General Insurance, Swiggy, Apple, Coinswitch, Betway, Vimal, Abbott, TVS Tyres.
INDIA
Karnataka becomes first state to launch NEP 2020; check key dates, other details
During the launch of NEP Karnataka, the state announced that academic year for colleges will start from October 1 this year under NEP 2020 and therefore, the admissions will start from August 23.
BUSINESS
Tokyo Olympics 2020 | TV ad volumes fall by 20% versus 2016 season
While ad volumes were down during Tokyo Olympics, tally of advertisers and brands increased in Olympics 2020 over Olympics 2016.
BUSINESS
BARC gets new CEO as media veteran Nakul Chopra comes on board
Sunil Lulla who has stepped down as BARC CEO is set to pursue entrepreneurship.
BUSINESS
COVID challenges: Can Akshay Kumar turn tables for multiplexes with Bell Bottom?
Restrictions on capacity and show timings are a drag on box office collections. Bell Bottom’s performance will decide when other big Bollywood films will be released.
BUSINESS
COVID-19 fallout: Now, influencers are paid for performance as brands focus on conversions
After the pandemic, brands are increasingly looking for higher return on investment in their campaigns, and are linking payments to influencers with the performance, although it has been argued that an influencer is just a medium, and should not be held responsible for the outcome.
BUSINESS
Olympic medalist Mirabai Chanu signs brand endorsement deal with Amway
After associating with Domino's, the athlete has now been brought on board by Amway, an FMCG direct selling company, as its brand ambassador for its Nutrilite range.
BUSINESS
Here's why brands bank on Independence Day for new product launches
The spending for festive season starts from August 15 and the festive period contributes around 40 percent to the entire advertising expenditure.
CORONAVIRUS
Down with COVID-19, film industry eyes release of two Bollywood films for revival
Veteran producer Anand Pandit said that despite the pressure due to the pandemic he waited for a theatrical release for 'Chehre'.
BUSINESS
Indians binge on OTT content in times of COVID-19; subscriptions to grow 1.6 times in 2021
In 2020, the number of subscriptions for video on-demand platforms reached 57 million, according to a report by Media Partners Asia. By the end of this year, the number of video OTT subscriptions will reach 89 million, it said.
BUSINESS
Tokyo Olympics clocked 69 million viewers, 5.8 billion viewing minutes in opening week on TV
Assam/North East topped the list with an overall share of 27.7 percent followed by a distant second Maharashtra/Goa with 11.5 percent share in the overall TV viewership for the 2020 Olympics.
BUSINESS
Bigg Boss gets 8 sponsors on Voot: Are brand partnerships the next big thing for OTTs?
According to Sadhvi Dhawan, Group Media Director at Blink Digital, a digital ad agency, branded content has massive potential to establish a baseline, and also has 59 percent of higher recall value.
BUSINESS
TV sees over 850 new advertisers in July, e-commerce records highest ad volumes
Overall, 2,153 advertisers and 3,558 brands were actively advertising on television, resulting in a total of 145 million seconds of ad volumes.
BUSINESS
Maharashtra unlock: Extra time to workout is good news for gyms
Gym owners are enthused by the state government's move to allow them to operate until 10 p.m., because evening slots make a huge contribution to their business, but full recovery is still some time away because the upcoming festive season is usually a lean period for gyms.
