BUSINESS
Nestle to invest Rs 5,000 crore by 2025 in capacity and brand building in India: CEO Mark Schneider
This was Schneider's first global market visit since the Covid-19 pandemic hit as well as the first meeting of the board of directors in an international market, which is an indication of India’s importance, he told Storyboard18 - CNBC-TV18, in an exclusive interview.
BUSINESS
Storyboard18 Exclusive | If you don't keep yourself up to date, you will get obsolete quickly: Mastercard’s Raja Rajamannar
Inside the work and the mind of one of the world’s most progressive and influential marketers. Storyboard18 catches up with Mastercard’s global CMO Raja Rajamannar.
BUSINESS
Storyboard18 | Nobody wants to see a CEO’s cranial capabilities, they want to see compassion: Suresh Narayanan, Nestle MD
Nestle India’s chairman and managing director, Suresh Narayanan, talks about Maggi, managing crises, leadership and LinkedIn in an exclusive interview with Storyboard18.
TRENDS
Storyboard18 | “We don't like to think of ourselves as a premium brand,” Uber’s president Prabhjeet Singh
Prabhjeet Singh, president of Uber India and South Asia, on the company’s portfolio strategy and the genesis of a new marketing campaign to unlock 100 million rides.
TECHNOLOGY
Storyboard18 | How Infosys became the world’s fastest growing IT brand
Tennis, the Knicks, metaverse and more. Infosys’s gameplan on global courts and in virtual worlds has helped propel the brand into the top three. Storyboard18 speaks to Infosys’s global CMO.
AUTOMOBILE
Storyboard18 | Tata Motors' Shailesh Chandra: '55% of Nexon customers are first-time buyers'
Tata Motors' PVs and Passenger Electric Mobility MD Shailesh Chandra on everything from electrification and SUVs driving growth to retail strategies in the south and collaborations with JLR.
BUSINESS
Storyboard18 | ‘We like buying brands... especially in the OTC space,’ Nandini Piramal
Nandini Piramal, executive director of Piramal Enterprises Ltd, on plans for the company’s growing consumer products division and its global brand positioning strategy for Piramal Pharma.
BUSINESS
Storyboard18 | “Add value, not intelligence,” Colgate MD Ram Raghavan on leadership |
Ram Raghavan opens up about his journey from management trainee to marketing director to managing director, in an exclusive interview with Storyboard18.
BUSINESS
Storyboard18 | Nestle’s global CMO: "I don't see why your shampoo can’t have an impact on society"
Nestle's global chief marketing officer Aude Gandon on building future-fit brands, emerging platforms and trends, Maggi - the pandemic hero brand, why Japan has so many KitKat flavours, and more.
TRENDS
Storyboard18 | ‘We’re at the "bhook-pyaas" level of Maslow’s pyramid’: Britannia MD Varun Berry
And that poses a particular challenge in brand communications for Britannia.
BUSINESS
Introducing Storyboard18 —the beginning of a new journey
Network18's flagship platform focussed on brands and the A&M community has a refreshed identity.
TRENDS
Storyboard Exclusive Interview: Meet Ogilvy’s global CEO Andy Main, the "outsider" scripting the legacy ad agency’s transformation
On his one-year anniversary in the role, Ogilvy’s global chief executive officer, Andy Main, talks about future-proofing the business, his “spirit connection” to David Ogilvy, and a world tour through WhatsApp, among other things.
TRENDS
Rewiring generosity in Covid times
GiveIndia's Atul Satija on the transformation in how we give and how to sustain momentum in giving.
BUSINESS
Commercial break: The 'pause' on IPL is good for big game ad campaigns
Many campaigns lose momentum by week three. The break could provide marketers with an opportunity to create a second burst when play resumes. But there’s a big IF.
