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How the new ULIPs have changed for the customers

Much has been spoken and written about whether the new ULIP guidelines have significantly improved the product. The regulatory agenda is evolutionary in nature, aimed at improving the products and services offered to consumers while keeping in view the changes in environment and consumer behaviour.

November 24, 2011 / 14:36 IST

Mr, Rajesh Sud, CEO and MD of Max New York Life


Much has been spoken and written about whether the new ULIP guidelines have significantly improved the product. The regulatory agenda is evolutionary in nature, aimed at improving the products and services offered to consumers while keeping in view the changes in environment and consumer behaviour. The new ULIP regulation also improves customer value proposition. However, this certainly does not mean that every product offered before the change in regulation was bad. In fact, it would be incorrect to term any products good or bad per se.

Passing a sweeping judgment on a product category pre or post an event would most of the time be flawed. Can we say that an analog camera is worse than a digital camera? In most cases in today
first published: Nov 24, 2011 01:30 pm

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