Subscribe to Just Dial IPO, says GEPL Capital
Brokerage house GEPL Capital has recommended investors to subscribe to the Just Dial IPO. Expansion plan of the company will help to spread its reach in to new geographical horizon & will help to further deep its root in existing geography, said the research firm.
GEPL Capital's view on Just Dial IPO
Offer attractive value proposition to SME's to differentiate it from international peers: JDL has substantial listing of SME's in its paid advertisers list, for which it does campaigning. In FY 2013 JDL added 1.9 mn. Business to take its tall to 9.1 mn. Business listing. These tall is expected to rise further on benefit of its Cost-effectiveness, Personalized service & Access to relevant users which are key to success for SME's. Accessibility of JDL's search services for users is a key attraction for SMEs to become a part of our database and run campaigns as paid advertisers. It is also noticeable that JDL is planning to develop dedicated category portals to attract SMEs & also to offer various packages to convert them in to paid listing & to upgrade membership packages which will boost revenue ahead.Multiple platform service on Large scale with review & rating system makes JDL favorite among its user: Users can access services of JDL and obtain search results through a number of communication media, i.e. Internet, mobile Internet, voice and SMS which makes JDL the only search services company in India that provides users with the option of performing searches and obtaining search results through multiple media on a large scale.JDL also have a large collection of reviews and ratings by users of the businesses listed with company. Users can submit their reviews of businesses, products and services on company's website or through phone service. These reviews and ratings are regularly monitored and uploaded on our website for the benefit of potential users to enhance their search experience and enable them to make informed choices.Efficient and Profitable Business Model: JDL's business model is efficient as it promotes continuity in subscriptions and cash flows. It is also noticeable that such kind of model is difficult to be replicated due to the challenge of establishing the requisite credibility and relationship with paid advertisers with such established & trusted brand name.Also Read: All you want to know about Just Dial IPOValuation & Recommendation: With its unique, un parallel business model & strong brand recognition JDL Is expected to maintain its dominant position in the local search market. It is also to be noticed that expansion plan of the company will help to spread its reach in to new geographical horizon & will help to further deep its root in existing geography, also inclusion of various value added services will give its user a comfort zone & make them familiar to company which suffice to take JDL to different level. Hence we believe at the upper end of its price band of Rs 543 (and further 10% discount for retail investors), JDL is attractive bet to take on and we rate it as SUBSCRIBE.Disclaimer: The views and investment tips expressed by investment experts/broking houses/rating agencies on moneycontrol.com are their own, and not that of the website or its management. Moneycontrol.com advises users to check with certified experts before taking any investment decisions. 
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