Godrej brand valued at $2.86bn ahead of Nivea, HTC, Nissan

The 114-year-old diversified Indian conglomerate, the Godrej Group, has been valued at USD 2.86 billion brand through a valuation exercise undertaken by global brand consultancy firm Interbrand, the Group''s Chairman Adi Godrej said.

The exercise will not only help the Group synergise its business units around a central brand, but also help guide future business investment and decision-making in a sophisticated and brand-driven manner.

"Businesses in India have to take a global scientific approach towards brand development with a focus not just on product brands but the whole brand franchise. The valuation enables us align our diverse business units under the one brand, enabling businesses to maximise return on brand investment across the portfolio," Godrej told reporters here.

The Godrej Group has, for the first time, undertaken a brand valuation exercise while the London-based Interbrand has carried out for the first time a project for any Indian company.

The Group had earlier roped in another leading consultancy, Brand Finance, to do a valuation for some of its key products such as Cinthol, Godrej No 1 and GoodKnight, amongst others, Godrej said.

The Group''s value is ahead of some of the world''s leading brands such as Nivea, Shiseido, HTC, Kraft, Yamaha, Nissan and Lenovo. .