Being Human to BeingSmart? Salman Khan to launch smartphones

Salman Khan is planning to enter the smartphone brigade. A report in the Economic Times says that Bollywood superstar is planning to venture into smartphones and has already started dialing investors for it. Salman, who owns the Being Human brand, has registered BeingSmart trademark for his smartphone venture already. The target audience for this will be middle class segment. If sources are to be believed, then Khan has also selected a Chinese plant and initial models for the brand, which will be priced below Rs 20,000 mark. Like BeingHuman model, proceeds from this will also be directed into charity and social work that Salman Khan does with the Being Human Foundation. Khan is also hunting for an operational management team, which will be headed by professionals who have worked with smartphone companies like Samsung and Micromax, the report says. He plans to take the majority shareholding directly or through his family in the venture. Khan’s smartphones will face competition from brand like Xiomi, Oppo and Vivo. Sources further said that the smartphones will initially be sold online. Later, the venture will partner with retail brands for sale via brick and mortar stores.