YouTube has introduced a change for its Shorts platform that brings analytics for its bite-sized video option into closer parity with rival services TikTok and Instagram. The video streaming platform has announced that it is changing the metrics of counting views on YouTube Shorts, and it is being done to give creators a deeper sense of how their short videos are performing. Let us now take a look at these changes in detail.
YouTube Shorts to update its view-counting method: Key details
As per this announcement, YouTube will now count the number of times a creator’s Shorts video starts to play or replay. Earlier, views were counted after a Shorts video was viewed for a certain period, or if a viewer watched a certain number of seconds of a clip, YouTube would present that as a view. However, as a result of this change, view counts will be higher moving forward.
YouTube has also clarified that this update will not affect creators' earnings or their eligibility for the YouTube Partner Program. Moreover, monetization and program qualifications will still rely on ‘engaged views,’ which measure the number of times a clip was played for a limited amount of time.
This new metric will begin taking effect from March 31, 2025. Moreover, this new system seems designed to bring creators’ view counts in line with what they see on other popular video streaming apps such as TikTok and Instagram. The creators who still wish to see the original Shorts views metrics will be able to do so by navigating to ‘Advanced Mode’ within YouTube Analytics.
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