Instagram rolls out Link Reels feature to offer more creativity to users: What is it, how to use it and all other details

Link Reels

Instagram has introduced a new feature called Link Reels, allowing users to add external links directly to their Reels. The update aims to give creators and businesses more flexibility in sharing content, boosting engagement, and driving traffic beyond the app.

Link Reels lets users embed clickable links within their short videos. Until now, links were limited to bios and Stories with link stickers. With this expansion, Instagram is giving Reels — one of its most popular formats — the ability to direct viewers to websites, shopping pages, or other platforms.

The feature is available to both personal accounts and professional creators, making it useful for influencers, brands, and small businesses looking to increase reach and sales.

Using Link Reels is straightforward. When creating or uploading a Reel, users can tap the ‘Add Link’ option. From there, they can insert a valid URL and choose how the link will appear on screen. Viewers watching the Reel can then click the link to be redirected.

Creators can use the feature to share event registrations, product launches, or longer-form content on external sites. For businesses, it serves as a tool to promote campaigns directly through short-form video.

Instagram has started rolling out the feature globally. Some users may already see the option, while others could get it in the coming weeks as part of a phased rollout.

The introduction of Link Reels aligns with Instagram’s broader push to strengthen its creator economy tools. By allowing links in Reels, the platform reduces dependence on third-party linking tools and enhances native engagement.

The feature also increases competition with TikTok, which already offers similar capabilities. With Reels being central to Instagram’s strategy, the addition of links makes the format more versatile for creators and businesses.