US vlogger lauds Indore for its cleanliness in viral video, Anand Mahindra reacts: 'Cannot help dreaming...'

Anand Mahindra expressed his hope for this culture of cleanliness to spread nationwide. (Image: @anandmahindra/X)

In January, Indore, Madhya Pradesh, once again earned the title of the cleanest city in India for the seventh consecutive year at the Swachh Survekshan Awards. This impressive streak is a testament to the city's outstanding waste management, facilitated by a seamless public-private partnership model.

On Wednesday, Anand Mahindra, the chairman of the Mahindra Group, spotlighted Indore's cleanliness by sharing a video featuring US travel vlogger Max McFarlin. McFarlin's video highlighted a roadside eatery in Indore, where he was struck by the meticulous hygiene practices. He observed used steel plates being placed in separate bins and a small basin available for handwashing. Moreover, McFarlin was impressed by the locals' conscientiousness, noting how someone immediately picked up food after accidentally spilling it on the street.

Mahindra, inspired by the video, expressed his hope for this culture of cleanliness to spread nationwide. "Cannot help dreaming: If this were to be replicated throughout the country...," he mused while sharing the video.

Cannot help dreaming:

If this were to be replicated throughout the country... pic.twitter.com/PGkNSfYoA2

— anand mahindra (@anandmahindra) May 22, 2024

According to a PTI report, Indore invests Rs 200 crore annually in waste management. An impressive fleet of 850 vehicles traverses the city daily, collecting 692 tonnes of wet waste, 683 tonnes of dry waste, and 179 tonnes of plastic waste.

The video has garnered widespread praise, with many lauding Indore's culture and its residents for their commitment to cleanliness. One user commented, "Cleanliness and order are not matters of mere taste and upbringing, they are among the essential requirements of human beings."

Another remarked, "India would look very different if more cities had residents like those in Indore who prioritise cleanliness."

A third chimed in, "If this were to be replicated throughout the country then India would be the cleanest place in the world, Sir. Thanks for sharing such wonderful videos and awakening the people."

Adding to the chorus, a fourth user highlighted the personal investment of Indore's residents in maintaining their city's cleanliness: "I visited Indore last year and was amazed by the city's cleanliness and the pride its residents take in maintaining it. I highly recommend everyone to visit Indore and witness it for themselves."