SUGAR Cosmetics' Vineeta Singh dismisses rumours of her death: 'The hardest part is...'

Vineeta Singh's post dismissing rumours of her death saw a lot of user comments, including a reaction from the Mumbai police X (formerly Twitter) handle.

SUGAR Cosmetics CEO Vineeta Singh dismissed persistent rumours pertaining to her death, revealing that despite taking several measures such as contacting Meta and complaining to Mumbai police, fake news of her death continued to get published on online platforms.

Writing on X (formerly Twitter) on Saturday, Singh spoke about how "the hardest part" was when her mother would get calls from others, after reading reports of her death and shared images of some stories, that suggested she had died, over the past few weeks.

"Been dealing with paid PR about my death & my arrest for 5 weeks. Ignored it at first, then reported to @Meta several times, filed @Mum_CyberPolice

complaint but it’s not stopping. The hardest part is when folks panic & call my mom. Few of the posts are below. Any suggestions?" Singh wrote on the social media platform.

Been dealing with paid PR about my death & my arrest for 5 weeks. Ignored it at first, then reported to @Meta several times, filed @Mum_CyberPolice complaint but it’s not stopping. The hardest part is when folks panic & call my mom Few of the posts are below. Any suggestions? pic.twitter.com/XYyQ5G2EoM

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— Vineeta Singh (@vineetasng) April 20, 2024

Singh's post saw a lot of user comments, including a reaction from the Mumbai police X (formerly Twitter) handle, who asked her to DM them some more details. Singh sent a reply, thanking them for their help.

Ma’am, request you to DM us the details, for us to help you better.

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—- Mumbai Police (@MumbaiPolice) April 20, 2024

We spoke. Thank you for the support so far

— Vineeta Singh (@vineetasng) April 20, 2024

In December 2023, Singh featured in sixth place on a list, released by IDFC First Bank and Hurun India, of India's top 10 women entrepreneurs, which also had Mamaearth co-founder Ghazal Alagh among others.