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Meet Shark Tank India judge who lived in 'matchbox house', ran marathon when pregnant

Vineeta Singh, founder and CEO of Sugar Cosmetics, moved to Mumbai following degrees from IIT-Madras and IIM-Ahmedabad, and after turning down an attractive job offer. She is one of the judges on Shark Tank India.

January 28, 2022 / 03:04 PM IST
Vineeta Singh is the founder and CEO of Sugar Cosmetics. (Image credit: Photo Instagrammed by vineetasng)

Vineeta Singh is the founder and CEO of Sugar Cosmetics. (Image credit: Photo Instagrammed by vineetasng)

Everyone who has made it big in Mumbai has a ‘Bombay story’ to tell, and so does Vineeta Singh, founder and CEO of Sugar Cosmetics. She’s among the

Singh’s turning point came when she was 17, when her teacher told her she should be an entrepreneur.

In the years that followed, she cracked the Indian Institute of Technology (IIT) entrance exam and got a seat at IIT-Madras. Following a B. Tech in electrical engineering, she earned an MBA from the Indian Institute of Management (IIM) in Ahmedabad.

“At 23, I moved to Bombay. I lived in a matchbox house which would flood during monsoon,” Vineeta Singh told Humans of Bombay.