Mamaearth's Ghazal Alagh shares how to 'build products that customers love and adore': 'Build-Measure-Learn'

Ghazal Alagh said that if one wishes to build products that are popular with customers, then they need to follow a framework that involved building, measuring and learning.

Mamaearth co-founder Ghazal Alagh recently shared a "simple framework" to build products which customers love and adore, saying that building, measuring and learning was key to maintaining consumer base.

"If you want to build products that customers love and adore, then follow this simple framework: Build-Measure-Learn loop."

"Create a Minimum Viable Product (MVP) to test your idea. Gather feedback from real customers to measure its performance. Persevere or pivot based on the insights you get," Alagh wrote on X (formerly Twitter) on Wednesday.

If you want to build products that customers love and adore, then follow this simple framework:

Build-Measure-Learn loop. Create a Minimum Viable Product (MVP) to test your idea Gather feedback from real customers to measure its performance Persevere or pivot based… pic.twitter.com/RMrvoIeU7V — Ghazal Alagh (@GhazalAlagh) May 15, 2024

Alagh further said refining products based on consumer insights helped one understand the customers better and manufacture products that they require.

"Continuously iterating and refining your product based on valuable user insights is a game-changer. It helps you understand your customers better and create products they truly need," she wrote.

This is not the first instance when Alagh has used the social media platform to share different suggestions.

A few days ago, Alagh had shared tips to grow and said that a key trait to excel was to stop competing with others and instead, compete with one's own self to continuously grow as a person.

She also said that it was important to raise the bar constantly, rather than setting others as a benchmark.

Also read: Don’t just blindly follow trends: Mamaearth's Ghazal Alagh on Korean skincare products. Watch