Features

Storyboard18 | Why are agencies so bad at handling leadership changes and succession planning

“The agency business is built with a lot of insecurity. It’s easy to set up an agency if leaders leave.”

Storyboard18 | Layer'r Shot debacle: Industry bodies should push for S&P compliance, in letter and spirit

A S&P may provide a well-tested and reliable mechanism for keeping broadcast content in check, which is critical as brands are creating content at a furious pace.

Napalm Girl: Why she never grows old

Spanish-American philosopher George Santayana said, ‘Only the dead have seen the end of war.’ The living, however, have nightmares to share.

50 years on, 'Accidental Napalm' still fills us with horror

The world will keep getting grisly photos such as Nick Ut's Pulitzer Prize-winning 'Napalm Girl', the defining image of the Vietnam War, if America refuses to rein in its Rambos.

Storyboard18 | Ratings ‘critical’ for decision making: advertisers

While a ‘no measurement, no advertising’ rule would not be a plausible idea for everyone, no ratings would be a huge deterrent, said advertisers on the ongoing dialogs about the latest ISA advisory.

Lammy Award finalist Farhad J. Dadyburjor: “It’d be great to seek out more queer stories from our homeland”

"Queer literature in India is still at a nascent stage, with just a small handful of books coming out each year. It also depends on what publishers are open to taking a chance on."

Book excerpt: The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI

"In the world of digital business, if you wait until you need to make a change in your technology infrastructure, you’ve waited too long."

2022 Democracy Perception Index: How to read the survey of 52 - or 53 - countries

Ninety-one percent of Chinese believe democracy is important and 83 percent feel that their country is democratic. The corresponding India figures are 82 percent and 70 percent, respectively.

Storyboard18 | Bookstrapping: Humour, Unity and Feminism

Just like a child who says whatever comes to their mind without fear of judgement, ‘Tomb of Sand’ is utterly simple and joyous. Bookstrapping Rating: 4 stars

Depp Vs Heard: Can we handle a sequel?

Subjected to gory details, ambushed by wily lawyers, privy to close-ups of superstars, brainwashed at every step… We saw at close quarters how duets can turn into duels.

Storyboard18 | Repeat offender? ASCI pulls up offensive Layer’r Shot deo ad

But the ad has also opened a can of worms. This isn't the first questionable ad created by the brand.

Storyboard18 | Brands need to level up to get women gamers

Women are rapidly straddling multiple roles - such as gamers, streamers, game creators, and entrepreneurs - in the online gaming industry. The Covid-19 pandemic accelerated this trend.

Storyboard18 | Licious goes for a brand refresh

Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.

Storyboard18 | IPG Mediabrands wins ITC’s media and digital accounts

The Rs 600 crore-plus business has moved from GroupM’s Wavemaker.

Storyboard18 | Dentsu India’s chief client officer Narayan Devanathan quits

Sources close to the development also indicate that one more senior executive is on his way out.

Here’s a lesson in picking the right Gold investment

Different Gold investments cater to a range of investment priorities and risk profiles. Investors must know how to pick the right one.

Industry-best success rates make Paytm Payment Gateway the best of its kind in India. Here’s how

Features such as Paytm wallet and Paytm Postpaid help customers complete transactions with just a click; no OTP or additional details are needed

5 takeaways from SoftBank Group CEO Masayoshi Son's biography by Atsuo Inoue

As a student, Son kept an ideas notebook. He zeroed in on three approaches to inventing things – search for solutions to problems, think laterally, or combine pre-existing things into something new.

My body is a wonder weapon

Why is the woman’s nude body such a powerful tool of disruption and political agency even in our image-saturated world?