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PVR partners with UFO Moviez to introduce air sterilization system, installs it in 60% screens so far

The cinema-specific air sterilization device called UFO-Wolf AirMask device eliminates air-borne viruses in enclosed spaces, said Gautam Dutta, CEO, PVR Ltd.

November 24, 2021 / 05:39 PM IST
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Multiplex operator PVR in partnership with cinema advertising platform UFO Moviez has introduced anti-viral cinema air purification system for its 856 screens.

The cinema-specific air sterilization device, called UFO-Wolf AirMask, eliminates air-borne viruses in enclosed spaces, said Gautam Dutta, CEO, PVR Ltd.

"This (Wolf AirMask) is being installed in all 856 screens and in 60 percent of screens the installation is completed and by December 14, the balance 40 (percent) will be done," Dutta told Moneycontrol.

PVR has invested close to Rs 9 crore to install around 4,000 units of Wolf AirMask in its properties. One auditorium needs around 4 machines with one unit covering around 1,000 square feet area, according to Dutta.