Instagram working on labels for 'content generated by Meta AI'

The social media giant recently unveiled the Large Language Model (LLM) Llama 2, in partnership with Microsoft. (Representative image)

Instagram is working on incorporating labels that will clearly define content generated with the help of AI.

According to screenshots shared by developer and reverse engineer Alessandro Paluzzi on X, the label will inform users that they are viewing content generated by "Meta AI", though it appears that the creator will have to flag them.

#Instagram is working to label the contents created or modified by #AI in order to be identified more easily pic.twitter.com/bHvvYuDpQr

— Alessandro Paluzzi (@alex193a) July 30, 2023

While we don't know what Meta has planned in terms of consumer AI technology, we can make a fair assumption that the launch of generative AI tools may not be far off.

The social media giant recently unveiled the Large Language Model (LLM) Llama 2, in partnership with Microsoft. Though the model is listed as open-source, Meta will charge companies with 700 million or more monthly users a fee for a license.

#Instagram is working on a new feature for Direct messages: Message Summary

This new tool will likely be powered by #Meta#AIpic.twitter.com/j2lJhfFCBg — Alessandro Paluzzi (@alex193a) July 30, 2023

Previously, Paluzzi had spotted hints of a new message summary feature that will be powered by Meta AI, and will summarise the contents of a Direct Message (DM) for the user.