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Former Twitter India head says microblogging platform likely to double down on India under Musk

Twitter signed a definitive agreement on April 25 to be acquired by an entity wholly owned by Tesla CEO Elon Musk in a $44 billion deal. Once the deal is closed, the company that went public in 2013 will become private subject to Twitter shareholders and regulatory approvals.

April 27, 2022 / 09:23 AM IST

Manish Maheshwari, founder and CEO of Invact Metaversity and former Twitter India head, believes India will continue to be an important market to drive user growth for Twitter amid questions on the priorities of its new owne, billionare Elon Musk. According to him, the firm is likely to double down on the country and other emerging markets.

Twitter signed a definitive agreement on April 25 to be acquired by an entity wholly owned by Tesla CEO Musk in a $44 billion deal. Once the deal is closed, the company that went public in 2013 will become private subject to Twitter shareholders and regulatory approvals.

Maheshwari said that India is important because every company wants to grow their daily active users.  “Because of its size no company can ignore India from a growth perspective. So in my view, they (Twitter) will double down on India and other emerging markets and try to achieve growth,” he said.

The company has seen significant growth over the last few years. Twitter’s largest user base is the US, with 76.9 million users followed by Japan at 58.95 million, and 23.6 million users in India, according to market intelligence firm Statista.