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What does Thierry Bollore’s abrupt departure mean for Jaguar Land Rover?

The road ahead, for Jaguar, more than Land Rover, is a rocky one. What must it do to survive the decade? 

November 28, 2022 / 02:24 PM IST
For Jaguar to succeed as a brand, it has to follow the road map established by Thierry Bollore and his predecessor Ralph Speth. But the central issue continues to remain – once known for its stylish, sporty sedans and its penchant for bringing performance to the luxury space, Jaguar is left without a paddle in an SUV-obsessed world

For Jaguar to succeed as a brand, it has to follow the road map established by Thierry Bollore and his predecessor Ralph Speth. But the central issue continues to remain – once known for its stylish, sporty sedans and its penchant for bringing performance to the luxury space, Jaguar is left without a paddle in an SUV-obsessed world

 
 
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Jaguar Land Rover’s never-ending woes lie exacerbated by the swift departure of Thierry Bollore. Bollore’s resignation comes at a time when the brand is already besieged with a semiconductor chip shortage and sales and supply chain disruptions brought-on by the COVID-19 pandemic.

Hired in 2020, Bollore was considered the perfect candidate for the role given his three-decade long career in the automotive industry managing suppliers and then later, serving as CEO of Renault. His appointment injected the brand with a mix of renewed vigour and a hint of caution, particularly Jaguar which was still being overhauled.

Soon he ushered in the “Reimagine” project – which, among other things dictated a radical reimagining of Jaguar as an all-electric carmaker. One that intended to start from scratch instead of electrifying its existing hits like its flagship XJ sedan, which was guillotined under Bollore’s stewardship.

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