Does Salesforce1 Meet The Needs Of Indian Enterprises?

Salesforce.com, the San Francisco based cloud computing company, announced the release of their new mobility and apps oriented Salesforce1 platform at the Salesforce Dreamforce Conference on 18 November. The release comes at a promising time as the company posted its first billion dollar quarter during October end exceeding analyst predictions . With a 36 percent year-over-year growth, the company posted USD $1.08 billion in revenue with shrinking quarterly losses of only USD $126 million, the result of its aggressive investment strategy towards capturing market share.“The new Salesforce1 platform has effectively rebranded its already established Force.com solution,” said Sanchit Vir Gogia, Chief Analyst, Greyhound Research. “It’s a bold towards enhanced value since developers are primarily working on mobile first when creating enterprise apps.”Greyhound research across the Asia Pacific and Middle East Africa regions has shown that the demand for enterprise apps on mobile is rapidly growing, with over 70 percent of enterprises looking for CRM, BI and HCM apps to add value to their mobile device strategies.“Salesforce presence although strong in the Indian market share has waned a bit with respect to enterprise ready solutions for the next wave of innovation,” said Gogia. “CIOs and enterprises are looking for convergent ecosystems from their solutions providers that can help them leverage the joint benefits of cloud, mobility and data.”The changes introduced in Salesforce1’s range of options seem to make its platform more developer friendly; with ten times greater APIs (application programming interfaces) and other newer components. The company has also released its applications and tools on the Apple’s iOS and Google’s Android mobile operating systems to allow easier adoption by users.The addition of the new enterprise features, such as the unified dashboard and security management tools, indicate that Salesforce1 is now the de facto flagship product of the company. The growing aim of the company continues towards becoming the standard in cloud computing applications development, along with a leading provider of marketing and client support tools to its enterprise customers. As Salesforce1 looks to address the customer facing concerns of enterprises it is phasing out its current offerings - Chatter and Salesforce Touch - integrating all related utilities under the Salesforce1 umbrella. Claiming this unified and centralised control mechanism as a “beyond the Internet of Things” approach, said Michael Peachy, Senior Director of Solutions Marketing, adding that “every company needs to create their own internet of customers”, in an interview .

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