Rising Awareness To Promote Steady Growth Of Media Asset Mgmt In India

New analysis from Frost & Sullivan, finds that increasing digitisation of tape-based workflows and knowledge about enhanced value proposition to drive uptake levels.

April 01, 2013 / 14:15 IST

The Indian media and entertainment (M&E) industry has started to accept the concept of media asset management, and is slowly, but gradually increasing its adoption. There are about 18 strong vendors that offer solutions for media asset management (MAM) needs of broadcast, production, and other media companies.

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first published: Apr 1, 2013 01:59 pm

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