Facebook fails to end trademark infringement lawsuit over Timeline

Facebook reportedly failed to end a trademark infringement lawsuit that began in September 2011 over its use of the Timeline and related terms. According to Bloomberg, the popular social network could not demonstrate "as a matter of law, that the marks are generic." It all began in September 2011, when most people in the world had not even seen the Facebook Timeline. Timelines.com, the company that sued Facebook, makes Timelines for on topics like, say, the Civil War. The website lets users create or view multimedia-rich timelines and has been around for about five years. The site has also partnered with publications like The Boston Globe to create timelines for different sports teams.