Apoorv Pandey, senior vice president, strategy, and Chandresh Dedhia, VP and head of information technology at Zepto, along with other employees who have spent over three years at the startup, have also quit in recent months
Swiggy, Zepto and Instamart follow Amazon’s quick commerce playbook via Amazon Now, which has already been offering zero miscellaneous charges to attract users in Bengaluru and Delhi-NCR.
Zepto CEO Aadit Palicha, in an interview with Moneycontrol, hit back saying Instamart burns more cash per order than Zepto, escalating the face-off between India’s top quick commerce rivals.
The proposed Rs 10,000-crore QIP comes as rivals Zepto and Blinkit expand aggressively and new entrants like Reliance and Flipkart intensify competition in quick commerce.
Zepto clocked 2 million, 2.4 million and 2.1 million orders per day from October 18-20. Swiggy's Instamart delivered 1.4 million, 1.6 million and 1.6 million orders each day during the period, making it the the third largest player behind Blinkit and Zepto on an orders per day (OPD) basis, sources told Moneycontrol. Blinkit was the market leader with over 3 million orders.
Analysts say competitive pressure in India’s quick commerce space has been rising for several quarters, and Zepto’s recent fundraise is set to sharpen it further as Blinkit doubles store count, Instamart leans on discounts, and Reliance, Flipkart and Amazon expand into new city tiers
A total of around 1,000 Zepto employees have been impacted since the beginning of the year, sources told Moneycontrol. Zepto is also cutting back its spends on AWS and other software and the company will go "very tight" on hiring.
“We have cracked proximity, but yet to crack value and DMart, the retail giant, has cracked value but not proximity,” Palicha is learnt to have said, per employees Moneycontrol spoke to.
The move comes on the heels of the company’s $450 million Series H funding round, first reported by Moneycontrol, which values Zepto at $7 billion, up from $5 billion last year.
The quick commerce platform is doubling down on store density in India’s biggest cities even as rivals Swiggy, Zepto, Flipkart and Amazon intensify the battle for faster deliveries.
Zepto is now valued at $7 billion, up from $5 billion just last year. Moneycontrol had exclusively reported Zepto is nearing a $450 million funding round led by Calpers on October 1. CEO Aadit Palicha said Zepto has a cash balance of $900 million now.
Aadit Palicha's remarks come as Bengaluru residents escalate protests over crumbling infrastructure. Earlier this week, the Individual Tax Payers Forum warned chief minister Siddaramaiah that citizens may stop paying property tax if public amenities don’t improve.
Platforms like Blinkit, Swiggy’s Instamart, and Zepto have also been asked by the government to showcase savings made on account of the GST rate cuts, sources said, adding that this strategy is key to ensuring that tax reductions are leading to lower retail prices on a daily basis.
A bulk of the $450 million, around $350-$380 million will be in primary capital that will go directly into Zepto's coffers. The remaining, $70-100 million, will be in the form of secondary share deals where early investors will sell shares, sources told Moneycontrol.
With most prime catchments in metros already taken, quick commerce firms are contending with soaring vacancy rates and high churn at dark stores, even as new vertical players crowd into the market.
The programme combines digital and on-ground support, including helpdesks at Zepto dark stores, webinars, and telephonic support by ClearTax experts.
Platforms are looking to profit from the better economics in these categories. Premium stock-keeping units (SKUs) not only have higher ticket sizes but also offer better margins.
HoABL has plotted development projects in Goa, Alibaug, Ayodhya, Dapoli, and elsewhere, with a newly-launched project in Vrindavan as well
Based on NMV, Blinkit had a 52 percent market share, Swiggy was number two with a market share of 25 percent and Zepto was in third place with a 23 percent market share, the data, accessed by Moneycontrol, showed.
The changes include auto-application of free delivery and upfront disclosure of all charges in line with practices adopted by rivals such as Blinkit
The big-ticket deal follows smaller cheques from MapmyIndia, and Elcid that the company raised earlier this month. Moneycontrol was first to report about Motilal's latest investmeny in Zepto in May.
Zepto Co-Founder and CEO Aadit Palicha said in a post on LinkedIn that, as of now, Zepto Pharmacy has been rolled out in specific locations across Mumbai, Bengaluru, Delhi-NCR, and Hyderabad.
The investment comes just a week after Zepto raised Rs 7.5 crore from Elcid Investment at a valuation of $5.9 billion.
Jha says pressure remains high in quick commers as standalone rivals scale and ecommerce giants test waters, even as Swiggy shifts focus to deepening existing markets
In June, the FDA found that a Blinkit-affiliated dark store in Pune operated by a partner firm was functioning without a mandatory food safety licence. In the case of Zepto, a facility in Dharavi found instances of non-compliance with food safety norms. Both companies had resumed operations after clearance from the authorities.