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  • Storyboard18 | Making of VMLY&R India’s Grand Prix winning campaign Jul 01, 2022 04:38 PM IST

    Storyboard18 | Making of VMLY&R India’s Grand Prix winning campaign

    Mukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.

  • Storyboard18 - Stacks & Strategies | The Game of MadTech and Data Jul 01, 2022 11:35 AM IST

    Storyboard18 - Stacks & Strategies | The Game of MadTech and Data

    The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.

  • Storyboard18 | Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity Jun 29, 2022 05:44 PM IST

    Storyboard18 | Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity

    The agency got three Grand Prix, one Titanium Lion, ‘Global Agency Of The Year’ title, and a troop of other Lions. Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.

  • Storyboard18 | How Ikea's Bengaluru entry and Google Translate helped create Wakefit's viral ad Jun 29, 2022 10:28 AM IST

    Storyboard18 | How Ikea's Bengaluru entry and Google Translate helped create Wakefit's viral ad

    A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.

  • Storyboard18 | The making of P&G's Cannes Lions Grand Prix-winner ‘The Missing Chapter’ Jun 29, 2022 10:14 AM IST

    Storyboard18 | The making of P&G's Cannes Lions Grand Prix-winner ‘The Missing Chapter’

    P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.

  • Storyboard18 | Netflix India ropes in former Dentsu International CHRO, Rohit Suri Jun 28, 2022 05:23 PM IST

    Storyboard18 | Netflix India ropes in former Dentsu International CHRO, Rohit Suri

    Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer

  • Storyboard18 | Education category largest violator of advertising code in 2021-22: ASCI Report Jun 28, 2022 03:29 PM IST

    Storyboard18 | Education category largest violator of advertising code in 2021-22: ASCI Report

    Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.

  • Storyboard18 | Steel & Sports: Dive into Tata Steel’s legacy in promoting sports culture in India Jun 28, 2022 02:47 PM IST

    Storyboard18 | Steel & Sports: Dive into Tata Steel’s legacy in promoting sports culture in India

    Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal.

  • Storyboard18 | Demystifying what Web3 means for brand marketers & advertisers Jun 28, 2022 01:10 PM IST

    Storyboard18 | Demystifying what Web3 means for brand marketers & advertisers

    Experts decode Web3 possibilities for modern marketers who are exploring the future internet that will be driven by blockchain technology and token-based economics.

  • Storyboard18 | Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat Jun 27, 2022 08:13 AM IST

    Storyboard18 | Mast & Meh: Wakefit, Kurkure, BoAt, ClearTax, Maggi, Motilal Oswal & Daawat

    Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.

  • Storyboard18 | CXO Moves: Elevations, exits, entries and a resignation after a 21-year long stint Jun 27, 2022 07:57 AM IST

    Storyboard18 | CXO Moves: Elevations, exits, entries and a resignation after a 21-year long stint

    Keep up with all the key people movements in marketing and adland in Storyboard18’s CXO Moves. Here’s a round-up of the executives who moved up, in or out in the past week and a half.

  • Storyboard18 | Simply Speaking: Fail and you can fly higher… Jun 26, 2022 09:17 AM IST

    Storyboard18 | Simply Speaking: Fail and you can fly higher…

    What if marketing had a black box? What if marketers ran campaigns as pilots fly planes? We would learn a lot and our mission-directed behaviours would be seriously exposed. Whilst we would crash a lot, would we learn a lot?

  • Storyboard18 | Bookstrapping: Disrupting the Game by Nintendo America's former president and CEO, Reggie Fils Aime Jun 25, 2022 02:51 PM IST

    Storyboard18 | Bookstrapping: Disrupting the Game by Nintendo America's former president and CEO, Reggie Fils Aime

    The book is a "business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars

  • Storyboard18 | 2022 was India’s historic year at Cannes Lions. Here’s why Jun 25, 2022 07:52 AM IST

    Storyboard18 | 2022 was India’s historic year at Cannes Lions. Here’s why

    With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns

  • Storyboard18 | Meet the 7-year-old Indian gaming influencer, VivOne Jun 24, 2022 01:05 PM IST

    Storyboard18 | Meet the 7-year-old Indian gaming influencer, VivOne

    The first-standard student and gamer VivOne is being approached by brands every day. Here's a peek into the life of the young gamer.

  • Storyboard18 | Dentsu Webchutney gets a Grand Prix hat-trick; Ogilvy gets two Gold Lions Jun 24, 2022 08:52 AM IST

    Storyboard18 | Dentsu Webchutney gets a Grand Prix hat-trick; Ogilvy gets two Gold Lions

    Ogilvy India, FCB India, Kinnect bring home Gold at the Cannes Lions

  • Storyboard18 | When Nitin Paranjpe joined HUL in 1987 the turnover was Rs 800 crore, now it's over Rs 50,000 crore Jun 23, 2022 10:22 PM IST

    Storyboard18 | When Nitin Paranjpe joined HUL in 1987 the turnover was Rs 800 crore, now it's over Rs 50,000 crore

    Paranjpe highlighted brand purpose as a core pillar of the company's approach to building businesses and brands. HUL and Unilever globally have been driving the agenda on purpose-driven brands, sometimes even in the face of stiff criticism from investors.

  • Storyboard18 | Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4 Jun 23, 2022 05:41 PM IST

    Storyboard18 | Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4

    A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.

  • Storyboard18 | Nipun Kaushal joins YES Bank as Chief Marketing Officer Jun 23, 2022 12:56 PM IST

    Storyboard18 | Nipun Kaushal joins YES Bank as Chief Marketing Officer

    He takes over from Jasneet Banchal who quit in April to pursue entrepreneurial opportunities

  • Storyboard18 | Which influencer categories will be most affected by TDS on freebies? Jun 23, 2022 11:00 AM IST

    Storyboard18 | Which influencer categories will be most affected by TDS on freebies?

    How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.

  • Storyboard18 - Stacks & Strategies | Influencer marketing meets ad tech Jun 23, 2022 10:48 AM IST

    Storyboard18 - Stacks & Strategies | Influencer marketing meets ad tech

    Correlation between content, clicks, and conversions

  • Storyboard18 | Dentsu Webchutney gets second Grand Prix, McCann bags Gold at Cannes Lions 2022 Jun 23, 2022 10:35 AM IST

    Storyboard18 | Dentsu Webchutney gets second Grand Prix, McCann bags Gold at Cannes Lions 2022

    Tech-driven work wins big at Cannes Lions. ‘The Unfiltered Tour’ for VICE World News picked the top accolade in the Brand Experience & Activation category. India also scored nine more Lions, including two Golds. One for McCann.

  • Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions Jun 22, 2022 03:08 PM IST

    Storyboard18 | 50 shortlists for India on Day 3 at Cannes Lions

    Campaigns of FCB India and Ogilvy India take the spotlight.

  • Storyboard18 | Explained: What TDS on freebies for social media influencers and doctors means for brands Jun 22, 2022 01:27 PM IST

    Storyboard18 | Explained: What TDS on freebies for social media influencers and doctors means for brands

    TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.

  • Storyboard18 | Nobody wants to see a CEO’s cranial capabilities, they want to see compassion: Suresh Narayanan, Nestle MD Jun 22, 2022 10:42 AM IST

    Storyboard18 | Nobody wants to see a CEO’s cranial capabilities, they want to see compassion: Suresh Narayanan, Nestle MD

    Nestle India’s chairman and managing director, Suresh Narayanan, talks about Maggi, managing crises, leadership and LinkedIn in an exclusive interview with Storyboard18.

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