Storyboard18

A new paradigm is grounds for policymakers and stakeholders to engage in more dialogue, writes Vivan Sharan in a special column for Storyboard18.

Storyboard 18 | Is it sextech brand IMBesharam's phata-poster-nikla-hero moment?

Raj Armani, co-founder of IMBesharam, talks about the next revolution in the sexual wellness category, expansion plans and investment in Sangya Project.

Storyboard18 has a new home on Moneycontrol

At our new digital destination, we will continue to do what we promised - chronicle and champion a fast-changing industry as we track the brand makers of this country.

Storyboard18 | Biz Moves: BBH, Rediffusion, Schbang, Publicis Media, Wavemaker, Social Panga, Dentsu & Gozoop win big accounts

Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.

Storyboard18 | Advertising is in the position where tobacco was: IPG's Arun Kumar

Part of the blame for this position the industry is in lies with marketers who "don’t talk about what they do and why it is valuable," says IPG's Chief Data and Technology Officer, Arun Kumar

Storyboard18 | Why are Indian brands advertising in NYC's Times Square?

Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.

Storyboard18 | How deep is your love for deepfakes? We ask marketers

How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.

Storyboard18 | GST of 28% on online gaming would put survival of sector in doubt

Stakeholders in the online gaming ventures fear that 28% GST on revenue can make businesses unsustainable and drive away users from legitimate platforms.

Storyboard18 | There is an opportunity for building a better agency, not just a different one: Manja's Prajato Guha

Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.

Storyboard18 | The communication business today is a meme. Transient. Flippant. Momentary. Joke

Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on

Storyboard18 | CXO Moves: Ad executive returns after edtech stint, Dentsu Creative gets a CEO, Dabur loses its digital head

Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Storyboard18 | Mast & Meh: Cadbury’s lost connection; Thumbs up for WhatsApp, Dezerv & Thums Up

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Storyboard18 | Tuffs shoes: Running into controversy

Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.

Storyboard18 | Bookstrapping: Upgrade by Blake Crouch

As our reviewer closed this book, this is what she understood of its message - ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars

Storyboard18 | PepsiCo India consolidates its media, creative and digital business with Publicis Groupe 

Media planning and buying company Publicis Media India has won PepsiCo's media mandate 

Storyboard18 | BCCI cricket sponsorship rights - what's in it for Mastercard?

Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.

Storyboard18 Exclusive | Leo Burnett India launches languages-focused practice LB Regional

LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.

Storyboard18 | NBA's Mark Tatum: We are building the ecosystem in India to show kids a pathway

Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA's popularity in India, the market's potential and efforts to unlock new audiences.

Storyboard18 | Why did WhatsApp use a classic Hindi song for its user-safety campaign ‘Scam Se Bacho’

WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message - ‘Scam Se Bacho’

Storyboard18 | Brands that take a sharp view of growth will win market share: Meta's Sandeep Bhushan

Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.

Storyboard18 | CXO Moves: Dabur's Kapil Ohri moves to Tata Group; Anand Chakravarthy joins OMG India

Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India's new chief growth officer.

Storyboard18 | Mast & Meh: Parle serves a crisp ad, a Licious biryani spot flops; plus Naukri, Duroflex, Redmi ads review

Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.

Storyboard18 | CXO Moves: Wingreens gets its first group CMO; top executives quit Facebook, OYO & Future Group

Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.

Storyboard18 | Throwback: Wah Taj! Effort that leads to perfection

The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.