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September 21, 2022 07:46 PM IST Raj Armani, co-founder of IMBesharam, talks about the next revolution in the sexual wellness category, expansion plans and investment in Sangya Project.
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August 09, 2022 01:59 PM IST At our new digital destination, we will continue to do what we promised - chronicle and champion a fast-changing industry as we track the brand makers of this country.
- August 06, 2022 04:53 PM IST
- August 06, 2022 11:57 AM IST
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
- August 05, 2022 12:53 PM IST
Part of the blame for this position the industry is in lies with marketers who "don’t talk about what they do and why it is valuable," says IPG's Chief Data and Technology Officer, Arun Kumar
- August 04, 2022 04:05 PM IST
Indian companies are putting up ads in Times Square, shelling out up to $50,000 for a day’s inventory. We find out why.
- August 03, 2022 04:06 PM IST
How AI-driven technologies like deepfake are being deployed in advertising campaigns and why some agencies and marketers are thrilled about it. But it's tricky territory.
- August 03, 2022 03:31 PM IST
Stakeholders in the online gaming ventures fear that 28% GST on revenue can make businesses unsustainable and drive away users from legitimate platforms.
- August 02, 2022 01:30 PM IST
Founders of Manja, the newest shop on the ad block, on their new company, business model, clients and why hiring remains the biggest challenge.
- August 02, 2022 09:07 AM IST
Why is it that the brands have started to have fun at the cost of the agencies? writes Naresh Gupta, co-founder and chief strategy officer, Bang In The Middle. Read on
- August 01, 2022 08:50 AM IST
Keep up with all the key people movements in the brand marketing ecosystem in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
- August 01, 2022 08:20 AM IST
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
- July 30, 2022 12:39 PM IST
Look back at the iconic Indian ad featuring nude figures of Madhu Sapre and Milind Soman locked in embrace with a python draped around their torsos.
- July 30, 2022 12:23 PM IST
As our reviewer closed this book, this is what she understood of its message - ‘We need to stop humanity from destroying itself by upgrading our collective intelligence and reason. We will die out in the next century if nothing changes.’ Bookstrapping Rating: 3.5 stars
- July 29, 2022 12:12 PM IST
Media planning and buying company Publicis Media India has won PepsiCo's media mandate
- July 28, 2022 02:03 PM IST
Mastercard is set to replace Paytm as the title sponsor for BCCI’s international and domestic cricket matches till 2023. This move can put the credit cards major back in the spotlight which had shifted to digital wallets and BNPL products.
- July 28, 2022 12:52 PM IST
LB Regional will offer key services – research-driven strategy planning, creative solutions, and ad film production, focused on serving clients' needs for regional markets.
- July 27, 2022 03:57 PM IST
Storyboard18 caught up with NBA deputy commissioner Mark Tatum to talk about basketball and the NBA's popularity in India, the market's potential and efforts to unlock new audiences.
- July 27, 2022 02:10 PM IST
WhatsApp and BBDO rework a nostalgic song like ‘Dekh ke Chalo’ to convey a strong message - ‘Scam Se Bacho’
- July 27, 2022 10:22 AM IST
Storyboard18 spoke to Sandeep Bhushan, the outgoing Director and Head of GMS, India at Meta, on the sidelines of the inaugural Meta Marketing Summit in India.
- July 26, 2022 10:40 AM IST
Kapil Ohri joins Tata Business Hub team in Bangalore and Anand Chakravarthy, who joined an edtech firm last year, is back on the agency side as Omnicom Media Group India's new chief growth officer.
- July 25, 2022 09:00 AM IST
Find out who made the cut and who got cut in this week’s Mast & Meh, Storyboard18’s weekly picks of the best and boring ads. Read on.
- July 25, 2022 08:12 AM IST
Keep up with all the key people movements in the advertising and marketing world in Storyboard18’s CXO Moves. Here’s a round-up of the executives who are in, out, and in-between in the past two weeks.
- July 25, 2022 07:44 AM IST
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender.
- July 25, 2022 10:30 AM IST
Keep up with key new business and account movements in the advertising and marketing world in Storyboard18's Biz Moves. Here’s a round-up of the agencies who’ve scored new clients and big business.
