Jul 01, 2022 04:38 PM ISTMukund Olety, CCO, VMLY&R India and Arpan Jain, ECD, VMLY&R Commerce India on winning a Grand Prix at Cannes Lions, making of Lion-winning campaigns, and the advertising trends that will shape the rest of 2022.
Jul 01, 2022 11:35 AM IST The amalgamation of AdTech and MarTech (Madtech), the Google antitrust lawsuit and privacy issues that trouble the consumers are some of the concerns which are being faced by this industry.
Jun 29, 2022 05:44 PM IST The agency got three Grand Prix, one Titanium Lion, ‘Global Agency Of The Year’ title, and a troop of other Lions. Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.
Jun 29, 2022 10:28 AM IST A behind-the-scenes look at how and why Wakefit and Spring Marketing Capital created the “Wakefit Trikea” campaign.
Jun 29, 2022 10:14 AM IST P&G’s menstrual hygiene brand Whisper is on a mission to change mindsets about periods by going into the deepest pockets of India to educate young girls. Akhil Meshram tells us how the brand is cracking it.
Jun 28, 2022 05:23 PM IST Storyboard18 reported four weeks ago that Rohit Suri was slated to join a major streamer
Jun 28, 2022 03:29 PM IST Emerging categories like crypto and gaming turned out to be a part of the top 5 categories that violated the advertising guidelines most.
Jun 28, 2022 02:47 PM IST Chanakya Chaudhary, vice-president, corporate services, Tata Steel, discusses how deep rooted sports is in the brand’s philosophy; why the company hasn’t advertised their sports initiatives; and what it is like to trek with legendary mountaineer Bachendri Pal.
Jun 28, 2022 01:10 PM IST Experts decode Web3 possibilities for modern marketers who are exploring the future internet that will be driven by blockchain technology and token-based economics.
Jun 27, 2022 08:13 AM IST Start your week with finding out who made the cut and who got cut in Mast & Meh, Storyboard18’s weekly picks of the best and boring ads we've seen.
Jun 27, 2022 07:57 AM IST Keep up with all the key people movements in marketing and adland in Storyboard18’s CXO Moves. Here’s a round-up of the executives who moved up, in or out in the past week and a half.
Jun 26, 2022 09:17 AM IST What if marketing had a black box? What if marketers ran campaigns as pilots fly planes? We would learn a lot and our mission-directed behaviours would be seriously exposed. Whilst we would crash a lot, would we learn a lot?
Jun 25, 2022 02:51 PM IST The book is a "business memoir” in which the reader learns that Reggie Fils Aime ‘lived his life at the intersection of capability and opportunity.’ Bookstrapping Rating: 3.5 stars
Jun 25, 2022 07:52 AM IST With five Grand Prix, two Titanium Lions, a haul of Gold, Silver and Bronze Lions, and an Agency of the Year award, Indian agencies are now shining bright on the world creative map for their cutting-edge and purposeful campaigns
Jun 24, 2022 01:05 PM IST The first-standard student and gamer VivOne is being approached by brands every day. Here's a peek into the life of the young gamer.
Jun 24, 2022 08:52 AM IST Ogilvy India, FCB India, Kinnect bring home Gold at the Cannes Lions
Jun 23, 2022 10:22 PM IST Paranjpe highlighted brand purpose as a core pillar of the company's approach to building businesses and brands. HUL and Unilever globally have been driving the agenda on purpose-driven brands, sometimes even in the face of stiff criticism from investors.
Jun 23, 2022 05:41 PM IST A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.
Jun 23, 2022 12:56 PM IST He takes over from Jasneet Banchal who quit in April to pursue entrepreneurial opportunities
Jun 23, 2022 11:00 AM IST How will 10% TDS on freebies affect social media influencers and brands? Which influencer categories will be most affected? Hear from an expert.
Jun 23, 2022 10:48 AM IST Correlation between content, clicks, and conversions
Jun 23, 2022 10:35 AM IST Tech-driven work wins big at Cannes Lions. ‘The Unfiltered Tour’ for VICE World News picked the top accolade in the Brand Experience & Activation category. India also scored nine more Lions, including two Golds. One for McCann.
Jun 22, 2022 03:08 PM IST Campaigns of FCB India and Ogilvy India take the spotlight.
Jun 22, 2022 01:27 PM IST TDS of 10% would be applied on freebies or benefits or perquisites received by social media influencers and doctors, if the freebies are retained.
Jun 22, 2022 10:42 AM IST Nestle India’s chairman and managing director, Suresh Narayanan, talks about Maggi, managing crises, leadership and LinkedIn in an exclusive interview with Storyboard18.
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