'The Family Man' is one of the few web series from India that has managed to make waves internationally. Here's an interaction with the show’s creators -- Raj & DK
The iPhone maker’s Rs 99 subscription plan for Apple TV+ could be a competition killer only if it can feed Indian consumers with local language content
The entertainment firm is going for the kill. But building loyalty is not easy, especially in a market as vast as India
The feature will be automatically available for Gaana+ users on Android and iOS
India will be the tenth-largest market for OTT in terms of revenue in 2022, with mobile internet subscribers set to double from 406 million in 2017 to 805 million in 2022 according to a report by PwC.
Trai also indicated that streaming services such as Netflix, Amazon Prime and Hotstar could also be brought under the scanner in the future.
The national draft e-commerce policy brings over-the-top streaming services under the e-commerce arena. As the inventory-led model is barred for foreign-funded e-commerce firms, these OTTs won’t be able to stream original content – the key to their success.
While television is a major contributor to daily dose of entertainment, OTTs standout in terms of content, experts suggest
Originals have always ruled the game of online video streaming, but Hotstar has competitors with deep pockets who aren’t sitting idle either.
OTT reduces piracy, one of the most threatening issues for content creators.
One of the significant developments the industry saw this year was the influx of Over-the-Top (OTT) players
For Dharmatic the focus will always be on delivering distinctive and innovative content which appeals to the sensibilities of the digital-first audience.
The subscription-led platform, which has a subscription base currently at 8.9 million, had a revenue of Rs 7 crore last year
Zee has set its sights on capitalising from the growing digital viewership numbers in the country which are expected to touch 550 million by FY23.
Rumour is rife that Zee may divest at least 20 per cent in its OTT business. Speculations also say that the investor will o be offered up to 20.8 per cent in Zee Entertainment.
Zee needs to evolve to capitalise on its strengths and be ahead of the curve. That’s where a strategic partnership in the areas where it doesn’t have core competencies would help
Indian OTT players have taken many steps to capture the market, there is a lot that needs to be done before, Indian OTT market achieves the same penetration and maturity as its western counterparts
Shift from TV to digital in terms of publicity and marketing can sometimes cut marketing costs up to 20 percent
The inclusion of regional content has paved the way for mass-market adoption as opposed to the initial niche offering
According to legal experts, disclaimers can be issued at the start of a programme on OTT declaring what kind of audience the content is suitable for
Sale of digital rights is one of the fastest growing revenue streams for movies, in conjunction with the rise of over the top services
In this podcast, we explore the OTT concept in the Indian context by trying to figure out why we need it in the first place.
In just one year of its launch Hoichoi by Shri Venkatesh Films (SVF) has streamed over 40 lakh hours of content. The new target of adding another hundred hours to it would include 30 original shows and 12 original films.
Using Amagi ‘thunderstorm’, SonyLIV will be able to insert targeted mid-roll ads without the need to change its existing broadcast workflows
Netflix has acknowledged that it is “way behind YouTube and Hotstar” in India and will address different demographic segments one by one