This week on storyboard, Anant Rangaswami speaks to Caspar Schlickum, CEO of Wunderman Asia Pacific on data driven and technology enabled opportunities for marketers. He also caught up with Lakshmanan Narayan, CEO & Co- founder of Unmetric and spoke to him about the social media analytics landscape and challenges faced by a marketer today
Storyboard speaks to Lakshmanan Narayan, CEO & Co-Founder, Unmetric Inc about the importance of analytics and measurement and to Amarjit Singh Batra, CEO, OLX India and Head-Asia, OLX Inc about the importance of data analysis and research.