Whether you’re heading for a winter brunch or a long road trip, quilted Khadi promises the rare balance of ease and elegance. For those who swear by sustainable fashion, these outwear options are proof that true style doesn’t need to shout -- it just needs to feel right.
In his Mann Ki Baat monthly radio broadcast, Modi said many people who would not be using Khadi products earlier now wear them with great pride.
To replace foreign products and materials with domestically produced ones and to create jobs locally, Mahatma Gandhi started weaving Khadi as part of the Swadeshi Movement in 1918.
Once a symbol of self-respect, Khadi was treated as an inferior product after Independence, he rued.
He was speaking during a `Khadi Utsav' at the Sabarmati riverfront.
Superstar Kamal Haasan on his sustainable fashion brand KH House of Khaddar.
Since 2019, e- commerce giants Flipkart and Amazon have been focussing on handicrafts and artisanal products to help local artisans and small businesses to come into the e commerce fold by launching Flipkart Samarth and Amazon Karigar.
The Khadi and Village Industries Commission clamped down on e-tailers who have been allegedly selling fake khadi products. Counterfeiting of khadi has increased both online and offline after a spurt of popularity in recent years
Khadi Essentials and Khadi Global will have to destroy all their product packaging, labels, publicity material, signboards, etc, where the Khadi brand name had been used
The Khadi production, which was Rs 879.98 crore in 2014-15, went up to Rs 1,902 crore in 2018-19, a growth of more than 100 per cent, and its sales recorded a growth of over 145 per cent, from Rs 1,310.9 crore in 2014-15 to Rs 3,215.13 crore in 2018-19, according to a statement issued by the KVIC.
Prime Minister Narendra Modi’s intervention to revamp KVIC and promote khadi did help the state-owned entity in getting business, but what really helped is the marketing of swadeshi by yoga-guru-turned-businessman Baba Ramdev.
Khadi was also taken up as the preferred uniform fabric across several establishments - both government and private.
The five-bogie Khadi Express train would also have the facility to sell the Khadi products to people and will run through all those places in the country where Mahatama Gandhi had stayed. The train will be stationed at those stations for one day.
Baba Ramdev will undoubtedly give most established apparel brands run for their money in Paridhan’s initial years
"The Make in India push by our Prime Minister has also given Khadi the right kind of attention," he said.
As per KVIC's audit report, the Khadi fabric production during the same fiscal was 103.22 million square meters – which was a bit higher than 4 percent of the overall production, KVIC said.
The outlet has registered a record sales of Rs 1,25,25,671 sale on Saturday, which the KVIC claimed is the highest ever sale so far in its history.
Brand Khadi is also looking at touching a sales target of Rs 5000 crore by the end of 2018-19
So far, KVIC has provided Khadi Mark Certificate to 2,238 entities and issued legal notices to 222 organizations in the last three years
Khadi and Village Industries Commission under the Ministry of Micro, Small & Medium Enterprises had sent a legal notice to Fabindia in February, asking it to refrain from using the Khadi tag for their apparel line which did not meet the required criteria to be categorised as khadi.
The products will be given away as gifts to dignitaries in the two countries. This would help Khadi increase their global reach
Khadi and Village Industries Commission (KVIC) has already sold over 8,000 yoga kits, worth Rs 1.5 crore, across the country this year
Earlier in September 2016, Air India had placed an order with KVIC for supplying 5.75 lakh pieces of Khadi soap cakes.
"Incredibly, the total average Khadi sale, which was Rs 914.07 crore during the years 2004 to 2014, jumped to Rs 1,828.3 crore in three years after that, i.e. between 2015 to 2018, with over 100 per cent increase,"
Call it elegance or profligacy, but Narendra Modi's style statement is something no one can ignore.