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    • Bengaluru techie quits Rs 2 crore Google job to create content: 'En route to 100K followers'

      'It was a financially comfortable role, which is exactly why the decision was difficult,' Srigeeta Shrinivas, 35, said. 'But over time I realised that financial security alone wasn’t enough and I wanted to explore building something of my own.'

    • IndiGo flyer travelling with toddler says AC stopped working midflight: ‘We were sweating’

      IndiGo responded to Mundhra's video and apologised for the discomfort he experienced. The airline added that attempts were made to connect with him to discuss the matter personally.

    • Delhi High Court grants bail to influencer Sandeepa Virk in money laundering case

      According to the prosecution, out of Rs 6 crore received from the complainant, Rs 5.43 crore was transferred through banking channels, with Rs 1.03 crore linked to Virk.

    • From Samay Raina's India's Got Latent to Payal Gaming video scandal, how controversies pushed influencers into India’s mainstream spotlight in 2025

      In 2025, controversy became the quickest bridge from influencer fame to mainstream glare, dragging creators from feeds to courtrooms, Parliament debates and primetime panels, where viral moments triggered real-world consequences.

    • Techie quits Rs 30 LPA Oracle job to create travel content: ‘Most rewarding decision’

      'It is scary. I don't know what the future holds, but what I know is that I can always get a job in another five years, but what I can't get back is this moment, the energy, the youth, and the fire in me to explore the world,' former Oracle developer and content creator Vanathi S said.

    • Russian influencer travelling in India rates Delhi -1/10 on safety: ‘Never felt relaxed here’

      Kate said she felt safer while travelling in Kerala, Bengaluru, Chennai and Hyderabad, igniting a north vs south debate. She rated Kerala the highest (9/10) and said she did not feel scared at all while exploring the state.

    • Fitness influencer, 30, dies of heart failure after binge-eating 10,000 calories to gain 25 kg

      Dmitry Nuyanzin wanted to gain weight before demonstrating how quickly he could lose it using his weight-loss programme. He promised that anyone weighing over 100 kg who lost 10 percent of their body weight by New Year would win about Rs 11,500.

    • Chinese man spends Rs 5 crore for 4,000 acid injections to create 8-pack abs

      Andy Hao Tienan's social media profile claims that 20 per cent of his body now contains hyaluronic acid—a substance naturally found in the body that helps retain moisture and lubricate joints.

    • Bangkok influencer gets 'hounded' in Delhi auto: ‘I can’t stand strangers touching me’

      The content creator, who has more than 53,000 followers on Instagram, said the experience left her feeling 'stressed and drained'.

    • Influencer triggers debate after top Indian sunscreen brands fail SPF test: ‘It’s a scam’

      Six out of ten products failed to meet their advertised protection levels, sparking debate over testing standards and influencer ethics.

    • Influencer reveals why she chose not to wear sindoor, mangalsutra after marriage; internet divided

      Divija Bhasin, a content creator, recently shared her views on marriage, explaining her reasons for not wearing sindoor or mangalsutra. While some agreed with her, others criticized her for challenging cultural norms in the name of equality.

    • Gurgaon couple quit corporate jobs to travel full-time, go viral. 'Family called us stupid but...'

      The couple charges collaborators anywhere between Rs 5,000 to Rs 15,000 depending upon the deliverables, and said that they are experimenting with their storytelling to figure out what resonates with their over 28,000 followers.

    • Pakistan-born influencer adopted by Chinese couple marries fan. He found her 'captivating'

      Fan Zihe, abandoned as a baby in Pakistan, rose to fame in China before announci.ng wedding to early follower who now manages her social media

    • Social media influencer held for motorbike stunt in Mumbai

      According to an official, a social media influencer was arrested by police on Thursday for pulling a stunt on a motorcycle in the Andheri neighborhood of Mumbai.

    • Influencer Sufi Motiwala fears of longevity in the industry, says, "I have to reinvent myself, what if I don't get anything after this?", Exclusive!

      Sufi Motiwala shines with charm and authenticity, winning hearts online and on screen. Now starring in Do You Wanna Partner, he opens up about his journey, passion, and rising stardom in an exclusive chat.

    • Content creator turns his mother’s saree into a dhoti; internet is bowled over by his ‘elegance’ 

      Fashion influencers are defying gender norms and bringing creativity to the fore by styling outfits differently. Recently, a content creator from Mumbai turned his mother’s saree into a dhoti and paired it with a traditional kurta. His playful twist won him praise from the internet.

    • Mumbai CEO wants to hire 'doom-scrollers' who use Instagram, YouTube for over 6 hours a day

      Monk-E’s latest hiring call turns compulsive scrolling into a full-time gig, sparking cultural commentary and career envy across LinkedIn

    • Influencer marketing sees Rs 3,600-crore push in 2024 as brands double down: Report

      Most brands see influencer marketing as their top priority, signifying a shift towards digital-first strategies, India Influencer Marketing Report 2025 has said

    • Who was Sana Yousuf? The life and death of a rising Pakistani social media star

      Sana Yousuf's death has triggered grief, anger, and a renewed spotlight on the pervasive issue of violence against women in the country, particularly honour killings.

    • Food Pharmer 2.0: Revant Himatsingka launches his OWN brand, to roll out certification

      After calling out big food brands for falsely claiming that their products were healthy, Himatsingka is ready for the next phase of his mission.

    • Fireside Ventures backs Kusha Kapila’s shapewear brand UnderNeat, Mamaearth’s Ghazal Alagh joins in

      The seed round is expected to be in the range of Rs 8-10 crore, though exact figures have not been undisclosed. UnderNeat, which went live on March 30, has already amassed 1,76,000 Instagram followers

    • Laid off twice, content creator turns into LinkedIn influencer, earns Rs 8.6 lakh a month

      After being laid off in October 2023, 'influencing' people on LinkedIn became the 25-year-old's new hustle. With over 16,000 followers on the platform, her videos and posts draw in thousands of likes.

    • Elon Musk reacts after 26-year-old influencer claims she gave birth to his 13th child

      Elon Musk, 53, is worth $394 billion, and has 12 other children with three women -- five with his first wife Justine Wilson, three with Canadian pop star Grimes, and two with Neuralink executive Shivon Zilis.

    • Influencer dies after chugging two bottles of whiskey for Rs 75,000 bet in Thailand

      The 27-year-old was originally a garland seller who found fame online for performing improvised rap songs. He belonged to a poor family and would frequently take on such challenges for money to support his family.

    • China influencer with cerebral palsy faces backlash for planning pregnancy: 'What did I do wrong?'

      Social media users raised concerns about the 24-year-old woman's decision to become a mother.

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