The company's 14-year long relationship with a Swedish home furnishing major should help it capitalise on the latter's aggressive growth plans for the Indian market.
Here are the first pictures of the swanky IKEA store that opened in Hyderabad on August 9
The company's first store in India comes more than five years after it received the government's nod for its Rs 10,500 crore investment in the country in single brand retail.
To satisfy the Indian penchant for ready-made furniture, IKEA has set up a 150 member task force to help customers assemble furniture and is also partnering with UrbanClap, an app that connects people with a variety of service providers, including carpenters.
IKEARetail India had earlier said it decided to move the date to August 9 from July 19 as it needs some more time to live up to its expected quality commitments towards customers and co-workers
Will the Indian consumer warm up to Swedish furniture conglomerate IKEA's flat-packed design idiom?
The company’s UK arm, however, did not take any offense of the fans creating a ruckus in its store and actually congratulated the English side
With rapid digitalisation in India, IKEA is expecting to see its e-commerce sales in the country significantly overtake the global average of around 8-10 percent, the country chief executive has said.
Deputy Country Manager of IKEA India, Patrik Antoni said the companywill be installing charging pods at its store in Hyderabad to encourage both employees and customers to switch to electric vehicles. "To meet the Indian customers' service expectations home delivery will be an important component of our offer.
IKEA also issued an official statement on the freak incident
IKEA has hired 150 employees for assembling products for its Hyderabad store
When contacted, a company spokesperson, without mentioning a date, said the outlet would be opened next month.
Currently, 60 percent of the IKEA range is based on renewable materials, while nearly 10 percent contain recycled materials
IKEA operates on a do-it-yourself model, where users assemble their own furniture. In India, however, IKEA is customising for the market and is building assistance for furniture assembly
IKEA, which received government approval in 2013 for its Rs 10,500-crore proposal to open retail stores under 100 per cent FDI, has earlier signed MoUs with Karnataka, Telangana, Maharashtra, Uttar Pradesh and Haryana to open retail stores.
Take a look at where some of the world's most recognised brands originate from.
India is marked as one of IKEA's most important growth markets and the company has committed large investments to India, it said. Betzel had also earlier served as the Country Manager of IKEA Spain, and is known for his leadership skills and ability to drive growth in diverse markets, the company said.
The company will unveil its Navi Mumbai store in 2019.
The distribution centre has been set up to service its first store scheduled to be opened in Hyderabad by the middle of the year, followed by the second store in Mumbai in 2019.
Despite his wealth, Kamprad prided himself on being frugal, driving an old car and encouraging staff to write on both sides of a sheet of paper to avoid waste
The Haryana Urban Development Authority (HUDA) today said it sold approximately 10-acre plot to Swedish furniture maker IKEA for around Rs 842 crore in its single largest property auction till date.
Snowman will be the exclusive partner and extend support at pan-India level, as Ikea opens stores in various cities, a statement said.
Apple along with the launch of the new iPhones also dropped its much-awaited ARKit tech, and the global furniture giant is making good use of it
The Navi Mumbai store, on which construction had started in May this year, was earlier expected to open in January 2019 with an investment of around Rs 1,000 crore.
IKEA has reiterated that it will be opening its first store in Hyderabad by early 2018. The second store will come up by early 2018 in Navi Mumbai and the third store will be opened in Bengaluru by mid-2019.