Apple’s stellar run continues at a time when the overall smartphone market is expected to decline 3–4 percent in the June quarter, driven by extreme heat in key regions, which are restricting retail foot traffic, coupled with a seasonal slowdown
Xiaomi saw the steepest decline among major brands. Its shipments plunged 42% from a year ago, dragging its market share down to 7.8% from 12.8% in Q1 2024. The brand’s sub-brand Poco also dropped 31.1% in shipments, shrinking its share to 4.3%.
Indian brands seized the momentum: Boult and Noise, ranked second and third in the TWS market, saw their shipments surge 44% and 14% respectively, while market leader boAt posted modest growth of 1.6%, according to data from market tracker IDC.
The newly launched iPhone 16 series, including the budget-friendly iPhone 16e, is driving the surge, accounting for more than half of total shipments
The Indian tablet market shipped 1.84 million units in 2Q 2024, with a 128.8% year-over-year (YoY) growth, says IDC.
Market research company Canalys reported a 3.9% dip YoY in China iPhone shipments, and Counterpoint Research too saw a 5.7% drop for the iPhone.