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How Apple is gaining smartphone customers during a chip shortage

Apple has weathered the supply crunch better than many other companies due to its massive purchasing power and long-term supply agreements with chip vendors even though iPhone 13 production hit a snag due to factory closures in Asia and high demand in the second half of the year.

October 29, 2021 / 07:11 PM IST

Apple Inc is eating into its rivals' smartphone market share as the iPhone maker navigates through a global chip crunch better than other mobile phone makers, according to data providers.

Higher iPhone shipments helped Apple gain at least 3% market share in global smartphones in the third quarter, even as overall shipments shrunk by about 6% due to the chip shortage, according to data from market research firms Counterpoint, IDC and Canalys.

Given how closely tech companies guard smartphone sales data, the shipment figures are the best indication of who customers prefer.

"We are expecting another massive quarter for Apple and our expectation is they'll take a similar 20% shipment share in calendar year Q4," Counterpoint analyst Tarun Pathak said.