India’s tablet market sees 128.8%YoY growth in 2Q24: IDC report

India's tablet market saw 128.8%YoY growth in 2Q24

The Indian tablet market (inclusive of detachable and slates) shipped 1.84 million units in 2Q 2024, with a 128.8% year-over-year (YoY) growth, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker.

Along with the fulfilment of the Uttar Pradesh education manifesto deal in 2Q24, abnormally low shipments in the commercial segment in 2Q23 also pertained to a high YoY growth rate of the Indian tablet market in 2Q24, says the IDC report. While the slate tablet market grew by 178.1% YoY, the detachable tablet grew by 23.6% YoY.

In 2Q 2024, the consumer segment grew by 27.5% YoY due to high vendor sell-in and strong demand during e-tail summer sales in May. The commercial segment grew by 279.7% YoY on the back of 455.1% YoY growth in the education segment while the enterprise segment grew by 52.5% YoY.

India’s tablet market: Top 5 companies in 2Q24

Samsung led the Indian tablet market with a share of 48.7% in 2Q24 as it topped the charts in both the commercial and consumer segments with shares of 54.1% and 38%, respectively. While an increased presence in public sector education projects helped Samsung reach strong numbers in the commercial segment, its heavy inventory push targeting online sales helped it in the consumer segment, says the IDC report.

Acer Group grabbed the second spot, with a share of 23.6% in 2Q24. The vendor focused mainly on the commercial segment reaching 35.5% share on the back of a few key education projects.

Apple stood third with a share of 9.5%. It did well in both the commercial and consumer segments, growing by 9.8%YoY and 13.2% YoY, respectively. According to the IDC report, Apple’s growth in the consumer segment was driven by new product launches and subsequent price cuts across the older lineup.

Lenovo stood fourth with a share of 6.9% and a decline of 2.8% YoY in 2Q24. However, its consumer segment showed a robust growth of 46.4% YoY. Lenovo currently has tablets targeted at media consumption and light productivity with features such as high-quality speakers and high-resolution displays, adds the IDC report.

Xiaomi held the fifth position with a 4.7% share and a YoY growth of 85.8%. It stood third in the consumer segment ahead of Lenovo, with a share of 14.1%. The vendor focused on both offline and online channel stocking and targeted the entry-level market.