Flipkart & Amazon have taken several communication and tech enhancement measures to ensure that the GST reductions are passed on to customers.
Categories that benefitted from recent GST cuts — televisions, air-conditioners, and dishwashers — have posted outsized gains, underscoring the twin drivers of premiumisation and tax-led affordability
In the first wave of the festival period (Sept 26 to Oct 7), 13 million units were sold, 3% lower than the previous year, but value was up 8%, crossing $3.2 billion for the first time
Flipkart and Amazon will start annual festive sale with access to their paid subscribers on September 26 and thereafter open it for all customers
The deal, as per the airline notification, is for routes such as Bengaluru-Kochi, in addition to similar discounted fares across its network. The offer is applicable for bookings made till December 25 for travel between 15th January 2023 to 14th April 2023.
Travel expenditure grew by 165 percent during this festive period, whereas, OTT expenditure shot up by 80 percent, according to the PayU report.
Industry body Consumer Electronics and Appliances Manufacturers Association (CEAMA) said the sector is estimated to clock volume growth of 20 per cent and value growth of over 30 per cent.
Unicommerce found that the personal care segment is the fastest growing segment with over 70 per cent year-on-year (YoY) order volume growth during the first two days of the festive season sale of 2022.
Myntra expects to process 13,000 orders every minute, and it intends to use the 21,000 kirana stores it has partnered with to fulfil 80% of the festive orders.
Discounts may have been scaled down as the e-commerce market matures and the government looks out for alleged malpractices.
Online grocery delivery service Grofers, founded in December 2013, plans to involve members of the local community in expanding its product offerings to mobile phones.
Mobile phones remained a strong category with around Rs 68 crore of mobiles purchased every hour during the period.
Nearly 60 percent of the demand during the Maha Indian Shopping League was driven by Tier-4 and beyond markets. More than 50 percent of the users placed their first online order ever during the sale, Meesho's Utrkrishta Kumar has said
Walmart-owned Flipkart on Sunday said early access for its "Flipkart Plus" programme (loyalty programme) saw a 40 per cent growth this year compared to last year, while about 45 per cent of customer demand has been from tier-III cities and beyond.
This year, the sale event will create over 70,000 direct and lakhs of indirect seasonal jobs as sellers, artisans, and brands gear up to fulfil consumer demand.
Customers from Tier II and III cities led the growth, with mobile sales being the top contributor in the midst of a challenging macro environment
"While the sale of mobile phones will still grow year on year, their contribution to the overall GMV of Amazon and Flipkart is going to come down," said Sreedhar Prasad, e-commerce analyst.
The six-day sale which will begin on September 29 will have around five lakh sellers.
In this episode of Reporter’s Take, Shraddha Sharma talks to Moneycontrol's M Saraswathy to find out the sales on offer in this festive season.
The company claims to have added around 500 products in the last few months.
In an interview to CNBC-TV18's Manisha Gupta, Sanjeev Bhatia, President- Finance, PC Jewellers and Avnish Anand, Caratlane shared their outlook on record sales of gold.
Amazon is holding its festive sale between October 1-5, while Flipkart and Snapdeal are giving out offers to their customers from October 2-6. The companies said they continue to witness strong growth in traffic and sales on their platform across categories like fashion, electronics and household items.