Online sales extravaganza helps sellers rake in crores

Festive sale across platforms like Amazon, Flipkart and Snapdeal are helping sellers rake in big mullahs with hundreds of them clocking over Rs 1 crore a day from the sales extravaganza. Snapdeal said 37 sellers crossed the turnover of Rs 1 crore each on Day 1 itself, while Amazon said nearly 100 of its sellers entered the "crorepati club" with sales from Day 1 and 2. Amazon is holding its festive sale between October 1-5, while Flipkart and Snapdeal are giving out offers to their customers from October 2-6. The companies said they continue to witness strong growth in traffic and sales on their platform across categories like fashion, electronics and household items. Flipkart said under its fashion category, it had over 2 million customers transacting on its platform in 2 days, while similar trends were seen in footwear and accessories categories as well. Amazon said it had witnessed 80 per cent traffic on mobile and 7X more transactions as compared to the daily run rate. The company has also partnered Yes Bank to expand its Seller Lending Programme. The partnership aims to develop synergistic solutions for Micro, Small & Medium Enterprises (MSMEs) and SMEs across the country. The partnership will see development of customised solutions for sellers of different scale and size on Amazon.in.