Dwivedi added that one of the challenges of linear TV is that the prime time slot has not expanded beyond 7-11 pm in all these years.
Balaji is exploring more bite-sized content to tap into the GenZ viewership with an AI twist that will be extended to long-format shows too, as the company does not want to be left behind when it comes to innovation.
Kareena Kapoor Khan, Tabu, and Kriti Sanon starrer Crew's trailer was released on March 16. During the trailer launch event, Tabu shared the reason why makers signed her in the film.