Cinema for propaganda is still a great tool for spreading awareness. In Tamil cinema, stalwarts like A.V. Meiyappan Chettiar and Subramanya Bharathi, S.S. Vasan, CN Annadurai, M. Karunanidhi, MG Ramachandran, K. Balachander, Kamal Haasan, Rajinikanth, Mani Ratnam and Ilayaraaja, and now Pa Ranjith have kept the fire burning since the 1940s.
While other production houses were quick to jump onto the OTT bandwagon prior to the pandemic, AVM has just released its first web series for SonyLIV titled Tamil Rockerz.