How the promotion worksApple does not offer direct price cuts during this event. Instead, customers get Apple Gift Cards with eligible purchases. These can be used later for hardware, accessories, subscriptions or even app store purchases. The offer is valid through the online store, Apple Store app and retail outlets. Gift card value for iPhone and iPadBuying an iPhone 16 or iPhone 16e earns a gift card worth up to $75. iPad buyers get a higher reward, with iPad Air, the latest iPad and iPad mini offering up to $100 in Apple Gift Cards. Gift card value for MacMac products carry the most attractive rewards. Purchases of MacBook Pro models with M4 Pro or M4 Max chips, along with MacBook Air, iMac and Mac mini, qualify for up to $250 in gift card value. Gift card value for Apple Watch and AirPodsApple Watch Series 11 and Apple Watch SE 3 come with a $50 gift card. AirPods Max, AirPods Pro 3 and AirPods 4 can fetch up to $75, making them strong picks for anyone looking to upgrade their audio gear. TV, Home and accessories also includedOther eligible products include Apple TV 4K, HomePod, Beats headphones and select accessories such as Magic Keyboard or Apple Pencil Pro. These typically offer smaller rewards, around the $25 mark. When and where to shopThe event runs for four days only, from 28 November through 1 December. Customers must shop through Apple’s official channels to qualify, and supplies may vary depending on region and model availability. Things to keep in mind before buyingBecause Apple relies on gift cards rather than upfront discounts, some third-party retailers may still offer better immediate savings. For buyers already planning future Apple purchases, however, the gift card approach can be valuable.