Wishlink raises $17.5 million in Series B funding led by Vertex Ventures Southeast Asia, India

Wishlink fundraise

Wishlink, a creator commerce platform, has raised $17.5 million in its Series B funding round, led by Vertex Ventures Southeast Asia & India.

The round also saw participation from existing investors Fundamentum and Elevation Capital, reaffirming strong investor confidence in Wishlink’s vision, scale, and execution.

Backed by this latest funding round, Wishlink plans to expand its creator and brand network, invest further in technology that improves shopping experiences for consumers, while enabling deeper collaboration between creators and brands.

As content increasingly shapes how people discover and buy products, Wishlink is well placed to build the next playbook of eCommerce by redefining product discovery and shaping the future of commerce in the country, the company said.

“In the last 4 years, we've seen creators increasingly influence how consumers discover and buy products, and we strongly believe that building deep tech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands and creators alike. We aim to empower lakhs of creators to earn sustainably from their content - enabling their audiences to shop better, while adding immense value to brands across their funnel,” said Shaurya Gupta, Co-founder, Wishlink.

Meanwhile Nikhil Marwaha, Partner, Investment , Vertex Ventures SEA and India, said that consumer buying behavior is meaningfully shifting toward influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India.

With over 40,000 monthly active content creators generating over 300,000 pieces of content each month, Wishlink enables over 6 million orders and over Rs 350 crore in monthly sales for its partner brands and e-commerce platforms.