SaaS Unicorn Amagi gets SEBI nod for IPO

SEBI

Amagi Media Labs, the Bengaluru-based SaaS unicorn that powers cloud-managed broadcast and streaming infrastructure for global TV networks and OTT platforms, has received SEBI’s approval for its initial public offering (IPO).

The company, backed by marquee investors including Premji Invest, Accel, Norwest Venture Partners and General Atlantic, had filed its draft papers in July 2025.

The IPO will comprise a fresh issue of shares worth Rs 1,020 crore and an offer-for-sale (OFS) of 3.4 crore shares by existing shareholders. Investors selling their stake in the OFS include PI Opportunities Fund, Norwest Venture Partners, Accel, Trudy Holdings and AVP, along with individual shareholders Prem Gupta, Rahul Garg, Rajesh Ramaiah, Rajat Garg and Kollengode Ramanathan Lakshminarayana. Amagi may additionally raise up to Rs 204 crore in a pre-IPO round.

Promoters hold 31.74 percent of the company, while the remaining 68.26 percent is owned by public shareholders.

Founded in 2006 by Baskar Subramanian, Srinivasan KA and Srividhya Srinivasan, Amagi has grown into one of India’s most successful media-tech companies, enabling cloud-based playout and channel creation for broadcasters worldwide. It counts Discovery, Sony, A+E Networks and Vice among its clients.

Amagi entered the unicorn club in March 2022 after a funding round led by Accel and has since expanded aggressively across the US, Europe and APAC. The IPO marks a significant milestone for India’s SaaS ecosystem and the country’s media-tech sector.