Birla Sun Life AMC crosses Rs 1,000 cr AUM mark under PMS

Birla Sun Life Asset Management Company (BSLAMC) has crossed Rs 1,000 crore Assets under Management mark under Portfolio Management Services (PMS). The firm is a part of Aditya Birla Financial Services Group and an investment manager for Birla Sun Life Mutual Fund. The company's acquisition of ING Investment Management (India) Private Limited, around a year back, has helped it to achieve this feat.

Inclusive of its offshore advisory clients, Birla Sun Life PMS manages Rs 10,187 crore of assets, which includes equity fundamental, equity quantitative, and fixed income portfolios, respectively. In October this year, the AUM for PMS business crossed Rs 1,000 crore, marking an increase of over 40 per cent within the calendar year itself, the company said in a statement. "The flagship product in our PMS business -- Birla Sun Life Core Equity Portfolio -- has been a consistent top quartile performer, driven by disciplined investment management processes and unique proprietary research. "This, coupled with favourable markets and our continued focus on the business through investor support and channel management, has contributed towards this achievement," Birla Sun Life Asset Management Company chief executive A Balasubramanian said. "We see a big opportunity for PMS portfolios to add value and compliment the investor's existing mutual fund and direct stock portfolios as well as employee stock option holdings. "Our focus towards the PMS business remains on expanding our customer base and growing the domestic asset base for our flagship product - Birla Sun Life Core Equity Portfolio," he added.

Birla Sun Life Core Equity Portfolio (BSL CEP) is the flagship, focused and fundamental product of Birla Sun Life PMS.