Titan shares hit fresh 52-week high as firm set to launch first store offering lab-grown diamond products

Titan share price

• Titan shares hit a 52-week high after announcing lab-grown diamond brand beYon
• beYon launches first store in Mumbai on December 29, more stores planned soon
• Titan stock rose 37% in 8 months, market cap reached Rs 3.55 lakh crore.

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The shares of Titan Company rose more than 2 percent on December 26 after the company announced that it is set to launch 'beYon' brand to offer lab-grown diamond jewellery.

The shares of the company rose to a fresh 52-week high of Rs 4,006.90 apiece on Friday, snapping a two-session losing streak.

Titan announces launch of 'beYon':

Titan will launch the new brand 'beYon – from the House of Titan' with its first exclusive retail store in Mumbai being opened on December 29, the company announced in an exchange filing on December 26. It said that the brand will offer curated range of Lab Grown Diamond (LGD) jewellery, marking its entry into the emerging segment.

Titan plans to add more stores in Mumbai and Delhi in the near future. It said beYon will “cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags”.

Lab-grown diamonds, also called synthetic diamonds, are produced in controlled environments using advanced technology that mimics the natural diamond formation process. As the cost of natural diamonds continues to rise, lab-grown alternatives are gaining traction, particularly among budget-conscious consumers.

Titan share price:

Titan shares have gained nearly 3 percent in the past one month, and over 8 percent in the past six months. The stock has gained nearly 23 percent in 2025 so far.

The shares of the Tata Group-company jumped 167 percent in the past five years. After hitting a 52-week low of Rs 2,925 apiece this year in April, the stock jumped nearly 37 percent in around eight months to hit today’s record high level.

The company currently has a market capitalization of nearly Rs 3.55 lakh crore. Its P/E ratio stands at 93.5.

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