MAX&CO to make India debut next year as Reliance Brands inks long-term franchise deal

Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion, said Isha Ambani, executive director, Reliance Retail Ventures Ltd

Italian fashion brand MAX&CO is set to make its India debut early next year in Mumbai after Reliance Brands Ltd entered into a long-term master franchise agreement with its parent Max Mara Fashion Group, a statement said on October 29.

“Through this strategic partnership, RBL will introduce MAX&Co.’s well designed, quality[1]driven contemporary pieces and a fluid, mix and match approach to Indian consumers, further expanding its appeal to a new generation of fashion-forward women,” a joint statement said.

The first store of MAX&CO will open in Mumbai in early 2026, which will be followed by a national roll-out in key metro cities, the statement said. Reliance Brands, launched in 2007, is a subsidiary of Reliance Retail Ventures Ltd.

“MAX&Co. embodies a bold, modern expression of femininity – dynamic, joyful, and unapologetically individual – a spirit that deeply resonates with the evolving style and confidence of Indian women,” said Isha Ambani, executive director, Reliance Retail Ventures Ltd. “It’s distinctive fusion of Italian design heritage and youthful energy will have significant appeal for the Indian woman. Through our partnership with Max Mara Fashion Group, we are proud to bring this iconic global brand to India and shape a new chapter in contemporary women’s fashion.”

The company statement further said the stores will highlight brands full offerings from accessories to apparel and their seasonal “‘&Co.llaboration’ capsules that represent its bolder non-conforming attitude and directional aesthetic mood”.

The brand with its motto of ‘Together, we inspire and ignite the creative spark in everyone’, is positioned as a brand with a ‘style-over-trends’ mantra at its core, for women who seek originality with a rebellious streak running, the statement said.

As Indian consumers increasingly gravitate toward modern luxury and globally relevant fashion, MAX&Co. is uniquely poised to become a defining voice in the next chapter of culturally relevant womenswear in India, it added.

“We are pleased to join forces with Reliance Brands, whose strong experience in building and  nurturing global premium brands makes them an ideal match for MAX&Co. in the region,” said Maria  Giulia Prezioso Maramotti, MAX&Co. Brand Divisional Director and Max Mara Fashion Group  Board Member. “India represents a vibrant and forward-thinking market, one that shares our passion for creativity, style, and self-expression. Our future mission is to inspire a new community of women who live with confidence, curiosity, and a cool, modern attitude.”