Buoyed by new product launches, country's largest carmaker Maruti Suzuki India (MSI) expects its single day sales today on Dhanteras, considered auspicious for buying new products and precious metals, to be around 15,000 units - 30 precent jump from last year. The car market leader had retailed around 11,500 units in on Dhanteras last year. "Dhanteras is going fine for us. Last year we retailed around 11,500 units in a single day and this time around we expect to sell around 14,000-15,000 units in a single day today," MSI, Executive Director, Sales and Marketing, RS Kalsi said. Factors like low interest rates and cheaper fuel prices have led to a positive sentiment in the market, he added. Besides, MSI's focus on launching new products, model refreshes and limited editions of various models have also led to an enhanced interest among the customers, he added.
"We have witnessed over 56,000 footfalls for Baleno in the last 10 days and have already received 21,000 bookings for the premium hatchback," Kalsi said.Besides, the launches of Ertiga and Ciaz with smart hybrid system and limited edition of Swift have also helped in generating momentum in sales for the company, he added.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Find the best of Al News in one place, specially curated for you every weekend.
Stay on top of the latest tech trends and biggest startup news.