Aircel, Micromax enter into strategic partnership

Leading telecom player Aircel has entered into a strategic partnership with handset manufacturer Micromax to drive data growth in the country. Under this new partnership, Aircel and Micromax will share their Channel and Retail Networks, Sales Resources and run an integrated device sales activation program.

Also, they introduced unique and exciting Reverse Bundling handset Offers worth Rs 12000 per month for every new Aircel customer. Aircel's focus on data innovation and its expertise in mobile network, along-with Micromax's expertise in device marketing will redefine the user experience and take data penetration to the next level, Dhiraj Israni, Circle Business Head, Aircel, Orissa told reporters here.

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"India is at the cusp of a data revolution and device tie-ups will strengthen the telecom ecosystem in the country, which is critical to drive data penetration. According to a recent study, by the year 2020, mobile internet users are set to grow 4 - 5 times and smartphone penetration is set to increase 5 times to 50 per cent in India," he said.

Affordability in devices will give a rise to data proliferation which will be the main revenue generator for both telecom operators as well as handset manufacturers in the near future. Aircel recognizes the  importance of smartphone devices to drive data usage. In line with that, it is our focus to get into partnerships with leading smartphone device manufacturers in an endeavor to bring to our customers exciting bundled products.

"In exclusive partnership with Micromax, we will share their robust channel and retail network to deliver innovative and best value for money products and services," Israni said Vikas Jain, Co-founder, Micromax, said, "At Micromax, we have always believed in democratizing technologies for masses by bringing alive affordable innovations through our product and service offerings. We are very happy to partner with Aircel, as this partnership will be an excellent amalgamation of Aircel's innovative offerings in the market place and superior hardware capabilities of Micromax, which will enable millions of consumers in India to enjoy seamless connectivity through affordable call rates, data usage and internet TV on Micromax devices."

Vikas said the partnership will further provide a major boost to better connectivity and internet adoption as Aircel's network coupled with our innovative devices, backed by a strong channel and retail presence will take these offerings across the country.