Gemstone jewellery buying guide: How to pick the right colour, cut, character that fits your style

Your jewellery should move with you. Pieces that match your lifestyle feel authentic and effortless, creating a look that is entirely your own (Image: Pexels)

• Gemstone jewellery now focuses on personal alignment over mere adornment
• Choosing gems involves color, complexion, lifestyle, and longevity factors.
• Rare gemstones offer emotional value and can become timeless heirlooms

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Gems can conspicuously mirror who you are, and the right stone never feels forced, it simply belongs. When a gemstone actually suits your aesthetic, it doesn’t feel planned. It just complements you. And that, perhaps, is the magic of a well-chosen gem.

How to pick gemstone jewellery, colour, cut and character that fits your style

Gift yourself gemstone jewellery in 2026, but know how to pick the right colour, cut, character that fits your style

Choosing gemstone jewellery today is less about adornment and more about alignment. Rhea Poddar Loyalka, Creative Director, Deshya, tells Moneycontrol, “When colour, cut and character fall into place, the jewellery feels less like an accessory and more like a natural extension of the wearer.”

The rich blues, earthy greens and soulful reds, often soften your look and slowly grow into your wardrobe. “Rather than chasing seasonal shades, the focus is now shifting towards stones that echo personal style. Strong hues work beautifully for those who love layering and bold silhouettes, while gentler tones bring an effortless, modern calm. Jewellery should feel like it belongs to you, not something you’ve added at the last minute,” That’s when it becomes timeless," says Loyalka.

Also read | Gemstones: 7 reasons to invest in a ruby pendant, an emerald necklace and more

How to choose gemstone jewellery

Loyalka suggests 5 questions to ask before choosing gemstone jewellery:

Will colours reflect your personality

Colour gives a gemstone its voice. Deep tones suggest confidence and refinement, while softer shades speak of ease and elegance. Those who are bold may choose emerald or ruby, while the ones with a softer styles can opt for aquamarine or rose quartz. Loyalka says, “When the colour resonates with you, it slips into your wardrobe as if it was always meant to be there.”

What complements your complexion

Warm skin tones glow with citrine or yellow sapphire; cool skin tones suit blue sapphire or moonstone. The right balance makes the jewellery feel inherent, not imposed.

How do you blend luxury with personal style

Rare gemstones aren’t about impulse buys. Chosen thoughtfully, they reflect appreciation, individuality and a sense of discernment. “They’re not about fads,” says Loyalka, adding, “they’re about forming a signature. For example, a minimalist may wear one ruby pendant daily as their signature piece.”

Also read | Why India’s jewellery market is still sparkling despite record gold prices

Why should your gemstone align with your lifestyle

Your jewellery should move with you. Pieces that match your lifestyle feel authentic and effortless, creating a look that is entirely your own. Like, active lifestyles pair well with stud earrings or low-set rings.

Are you choosing longevity over trends

Trends fade, but rare gemstones never die. Passed down through generations, they hold stories and emotion. A sapphire necklace passed down through generations holds meaning. Loyalka shares, “They have an emotional value. These heirlooms are a gift from the past generation, something you love to treasure.”

FAQs on How to Buy Gemstone Jewellery

1. How do I choose a gemstone that reflects my personality?

Deep tones like emerald and ruby suggest confidence, while softer shades like aquamarine and rose quartz speak of elegance. Pick colours that resonate with your style.

2. What gemstones suit my complexion?

Warm skin tones glow with citrine or yellow sapphire; cool skin tones suit blue sapphire or moonstone. Choose stones that enhance your natural skin tone for a balanced look.

3. How do I blend luxury with personal style?

Rare gemstones should be chosen thoughtfully to reflect individuality. For example, a minimalist might wear a single ruby pendant daily as a signature piece.

4. Why should my gemstone jewellery align with my lifestyle?

Your jewellery should move with you. If you lead an active lifestyle, opt for practical pieces like stud earrings or low-set rings to ensure comfort and authenticity.

5. Should I choose longevity over trends in gemstone jewellery?

Trends fade, but rare gemstones hold timeless value. Passed down through generations, they carry stories and emotional significance, making them cherished heirlooms.